W8L7-商業(yè)基礎(chǔ)-經(jīng)典電商模式,W8L8-商業(yè)基礎(chǔ)-網(wǎng)購(gòu)微創(chuàng)新

一.假如你是一個(gè)移動(dòng)電源/服裝/化妝品/或其他商品的商家,打算去天貓或京東開個(gè)專賣店,比較一下兩個(gè)平臺(tái)你各自需要準(zhǔn)備的材料和資金成本。

假設(shè)我是賣服裝的商家,

一、

天貓所需的材料:

1、企業(yè)營(yíng)業(yè)執(zhí)照副本復(fù)印件(需完成有效年檢、營(yíng)業(yè)執(zhí)照經(jīng)營(yíng)范圍需包含所售商品)

2、企業(yè)稅務(wù)登記證復(fù)印件(國(guó)地稅均可);

3、品牌所有者出具的國(guó)家商標(biāo)總局頒發(fā)的商標(biāo)注冊(cè)證,

4、品牌所有者出具的授權(quán)書。(授權(quán)書須無地域限制;品牌所有者若為個(gè)人,則需同時(shí)提供品牌持有人親筆簽名的身份證復(fù)印件及授權(quán)書);

資金:5萬左右

二、

京東所需的材料:營(yíng)業(yè)執(zhí)照復(fù)印件? 通過最新年檢

組織機(jī)構(gòu)代碼證復(fù)印件

稅務(wù)登記證復(fù)印件? 國(guó)稅加地稅

開戶銀行許可證復(fù)印件

商標(biāo)注冊(cè)證復(fù)印件? 商標(biāo)正在申請(qǐng)品牌提供《商標(biāo)注冊(cè)申請(qǐng)書》

品牌銷售授權(quán)證明復(fù)印件? 注冊(cè)人與授權(quán)人的關(guān)系證明

質(zhì)檢報(bào)告復(fù)印件或產(chǎn)品質(zhì)量合格證明? 不同品牌不同類目產(chǎn)品均需提供一份

資金:50萬以上

2.通過B2B平臺(tái),為老家的某家制造型企業(yè)尋找線上客戶,給出使用該平臺(tái)的理由。參考艾瑞數(shù)據(jù)B2B網(wǎng)站


推薦馬可波羅網(wǎng)站給一些青年人,因?yàn)檫@個(gè)網(wǎng)站在我們河北那邊使用量位居第三,通過B2B平臺(tái)可以清晰地看出月度覆蓋人數(shù),日均覆蓋人數(shù),月度瀏覽時(shí)間,使用人群性別占比,使用人群年齡占比的詳細(xì)數(shù)據(jù)。為制造商提供良好的制造目標(biāo)。

3.閱讀三篇以上分別包含B2B、B2C、C2C主題相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容



主旨:C2C, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers.

文章:B2B or B2C? This has been one of the most discussed topic in the last five years of our company. Lot of people raised different kinds of questions on our take on B2B and B2C. Wait a minute, there are few others to complicate things further. You might have heard of C2C, B2G and B2B2C. I am sharing some of my learnings over these years on this entire hoopla around these words.

When we started in 2012, we planned to build a B2C business. B2C consumer internet businesses were very popular during 2012 and we felt consumers really wanted the product we were building :). We started with group and social gifting which was a pure play B2C idea. However, within 4-5 months we realized that the idea wasn't working the way we thought of. With some advice, we started taking 'bulk' gifting orders. These bulk orders helped us grow the business, build momentum, learn the nuances of running a company, build a team, build a critical consumer base, supplier relations and much more. This was nothing but in management jargon a B2B business. While we kept doing B2B, we kept using the learnings we drew from this journey and kept finetuning our overall business model. The cash flow from B2B and the insights from these transactions, helped us slowly build our B2C business.

Today, we have a healthy mix of B2B and B2C. Since, the world is moving towards a sharing economy and the kind of industry we are into, it makes lot of sense for us to do C2C too. Hence, we have been working towards building a strong C2C as well where 'experiences are sold by the people, for the people'. Many experiences and activities we provide are facilitated by the government, and hence some part of the business is B2G as well.

We have faced various types of questions over last 5 years around these jargons. I am sure many of you must have faced the same. Let me share some of these questions and incidents. In 2012-15, everyone was insane about consumer internet businesses, funded with millions of dollars. During these times, though we were doing B2C, but our skew was more towards B2B.

鏈接: https://www.linkedin.com/pulse/b2b-b2c-c2c-manoj-agarwal

關(guān)鍵詞:business model企業(yè)模型

business to business企業(yè)對(duì)企業(yè)

business to customer企業(yè)對(duì)客戶

each other互相,彼此

benefit from受益; 通過…獲益; 得力; 受用

二、1.什么情況下,你會(huì)安裝一個(gè)新app?什么情況下,你會(huì)推薦他人安裝一個(gè)app?


有需求的時(shí)候會(huì)安裝新app,自己用的好時(shí)會(huì)推薦給別人。


2.閱讀一篇以上ecommerce? innovate相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容!

主旨:As a family-owned and operated company, we are determined to grow thoughtfully, while maintaining a resolute passion for our mission to develop new ideas and strategies within the framework of ecommerce.

Ecommerce Innovations is now a leading ecommerce specialty retailer with eight brands: Inspired Silver, Inspired Shades, Inspired Cases, Inspired Posters, End of Retail, Wallet Outlet, Wallpaper Nation, and Next Styles.

鏈接;http://ecominnovations.com/

重點(diǎn)詞匯:

resolute堅(jiān)決的,剛毅的; 不動(dòng)搖的

ecommerce電子商務(wù)

Innovations改革( innovation的名詞復(fù)數(shù) ); 新觀念; 新事物; 新設(shè)施

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