W8L7-商業基礎-經典電商模式

1.假如你是一個移動電源/服裝/化妝品/或其他商品的商家，打算去天貓或京東開個專賣店，比較一下兩個平臺你各自需要準備的材料和資金成本。

2.通過B2B平臺，為老家的某家制造型企業尋找線上客戶，給出使用該平臺的理由。參考艾瑞數據B2B網站。

3.閱讀三篇以上分別包含B2B、B2C、C2C主題相關英文文章，按最新要求列出相關內容。

答案如下

1.答：假如我是一家化妝品商家 去天貓開專賣店需要企業營業執照? 商標注冊 以及一系列商標授權書的證明相關材料 商家基礎信息采集表等 其次是與支付寶之間的對點連接? 屬于店家法人自己管理? ? 會有5萬元以上基本押金上交給天貓公司 但大多是由代理商經營 相對開專賣店成本與門檻 會比較低? 如在京東開專賣店? 首先取得入進京東的同時 京東整體公司會對專賣店入駐的審核會更加嚴格 需要證明專賣店產品質量與信用也要求更好? 但商家成本尤其物流成本會降低一些? 希望老師能詳情講解一下

2.答：使用B2B平臺可以尋找線上客戶的同時還可以

a降低采購成本: 企業通過與供應商建立企業電子商務，實現網上自動采購，可以減少雙方為進行交易投入的人力 物力和財力。另外采購方企業可以通過整合企業內部的采購體系，統一向供應商采購，實現批量采購獲取折扣

b.降低庫存成本：企業通過上游的供應商和下游的顧客建立企業間電子商務系統，實現以銷定產，以產定供，實現物流的高效運轉和統一，最大限度控制庫存

c.節省周轉時間:企業還可以通過供應商和客戶建立統一的電子商務系統，實現企業的供應商與企業的客戶直接溝通和交易，減少周轉環節

d.擴大市場機會：企業通過與潛在客戶建立商務關系，可以覆蓋原來難以通過傳統渠道覆蓋的市場，增加企業的市場機會

3.答:? ? ? ? ? ? ? ? ? ? ? ? ? ? ? B2B

Business to Business

Libbey has built several consumer and trade brands which have become household names in many countries. Our competitive advantages lie in our core strengths in glass development and manufacturing, along with an extensive product portfolio that reaches around the globe in diverse markets and segments.

We're ready to lend you our edge.

關鍵詞? ? product portfolio【產品組合】]? diverse markets【多元市場】

? ? ? ? ? ? ? ? trade brands? 【貿易品牌】

? 網址? ? http://b2b.libbey.com/

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? B2C

The B2C model is likely the model that most people are familiar with. If you've ever purchased an item online for your own use, you've e-tailed. Pretty much any product can be sold through e-tailing, also known as virtual storefronts. The concept was first developed in 1979 by Michael Aldrich, an English inventor, who connected a television set to a transaction processing computer with a telephone line and coined the term "teleshopping."

As the Internet grew in the 1990s, hundreds of thousands of domain names began to register. The potential for e-tailing was seen early on in books like "Future Shop: How Technologies Will Change the Way We Shop and What We Buy" (1992), which predicted the coming e-commerce revolution. There were, of course, security problems. When Netscape developed Secure Socket Layers (SSL) – encryption certificates, consumers began to feel more comfortable transmitting data over the Internet. Web browsers could identify if a site had an authenticated SSL certificate, helping consumers determine whether or not a site could be trusted.SSL ee-commerce revolution.ncryptionis still a vital part of Web security today.

關鍵詞? e-tailed.【電子跟蹤】virtual storefronts.【虛擬店面】

e-commerce revolution.【電子商務革命】.SSL 【安全套連接層】

網址? ? http://www.businessnewsdaily.com/5085-what-is-b2c.html

? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? C2C

Business model[edit]

Most C2C websites, such as eBay, have both streamlined and globalized traditional person-to-person trading, which was usually conducted through such forms as garage sales, collectibles shows, flea markets and more, with their web interface. This facilitates easy exploration for buyers and enables the sellers to immediately list an item for sale within minutes of registering.[7]

When an item is listed on a C2C site, a nonrefundable insertion fee is charged based on the seller's opening bid on the item. Once the auction is completed, a final value fee is charged. This fee generally ranges from 1.25 percent to 5 percent of the final sale price.[8]

After the C2C site sets up the system in which bids could be placed, items can be put up for sale, transactions can be completed, seller fees are charged, and feedback can be left, while the C2C site stays in the background. For example, at the end of an auction, the C2C site notifies the buyer via e-mail that he or she has won. The C2C site also e-mails the seller to report who won and at what price the auction finished. At that point it's up to the seller and buyer to finish the transaction independently of the C2C site.

關鍵詞 globalized【全球化】streamlined【流線型】open tender【公開投標】

? ? ? ? ? cost of value【價值費用】

https://en.wikipedia.org/wiki/Customer_to_customer

W8L8-商業基礎-網購微創新

1.什么情況下，你會安裝一個新app？什么情況下，你會推薦他人安裝一個app？

2.閱讀一篇以上ecommerce? innovate相關英文文章，按最新要求列出相關內容

(參考入口 bing.com；search.yahoo.com)

作業參考格式說明：點擊這里

1.答? 周圍朋友推薦且自己有需求時? 通過微博一些博主安利一些好用很棒的APP時 我會安裝一個APP 循環性的進行一些廣告宣傳時 好奇心也會驅使我進行下載 自己用了一段時間之后 感覺特別好用 沒有插入太多廣告 實用性強時 我會瘋狂安利給周圍的朋友

2 .The world economy throughout history has bared witness to a series of innovations, fluctuations and new concepts created out of what seemed for many, thin air. The way of doing business has continuously evolved, from a

commodities market to a goods based economy to a service economy and to the latest, experience economy. Most of human history has functioned by relying heavily on what is known as the commodities, and later goods based economy, in recent history however, most of the developed countries have switched to a service based economy transferring most of the goods production facilities to the developing world.

The question might arise however, why would countries willingly give up goods production and therefore the job comes with them. In the simplest terms, countries that are considered first world simply aim for their economy to be based on what is most profitable and what is considered to be cutting edge. Technology which incorporates both hardware and software elements are at the forefront of those types of business activities there with computer knowledge becoming the norm for even the simplest of service providing companies.

關鍵詞;

commodity rconomy【商品經濟】service economy【服務經濟】

the experience economy【體驗經濟】the hardware【硬件元素】

software elements【軟件元素】computeracy【計算機知識】

http://ecommerce-innovation.com/