W7L5-商業基礎-成本
1.你認為電商運營的成本包括哪些?在電子商務實際運營中發現有哪些利用價格去吸引消費者的方法?
成本包括:軟硬件成本,運行與維護成本,專業人員成本,風險防范成本。
方法:打折銷售? 虧本銷售? 買一送一? 滿減活動
2.隱藏題(上課時發布)寫出你最有興趣了解其成本的產品
牛奶
加工過程中的滅菌方法,包裝袋的材質,廣告費及品牌效應
3.閱讀一篇以上price(價格)相關英文文章,按最新要求列出相關內容
鏈接:https://www.merriam-webster.com/dictionary/price
標題:Definition of price
the quantity of one thing that is exchanged or demanded in barter or sale for another.the amount of money given or set as consideration for the sale of a specified thing.the cost at which something is obtainedthe price of freedom is restraint.
關鍵詞:exchanged? ? ? manipulate? ? transaction? ? ? sold? ? ? Economics? ? bought
W7L6-商業基礎-商業模式
1.選擇一個你相對了解/感興趣的商業APP,使用商業模式畫布9個模塊對其進行分析。?
2.閱讀一篇以上 business model 相關英文文章,按最新要求列出相關內容
鏈接:http://www.dummies.com/business/start-a-business/business-plans/defining-your-business-model/
標題:WHAT IS A BUSINESS MODEL?
? A business model isn’t something you build from the ground up. When management-types ask about a business model — as in, “So what’s your business model?” — they really want an answer to a much more direct and basic question: “How do you plan to make money?”
關鍵詞:①target customer? ②value? ③reach, acquire, and keep customers ④profit margin? ⑤cost structure
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