10 Things to About Human Psychology That Should Inform UX Design

關于人類這個低級物種的幾個事實~

People Don't Want to Work or Think More Than They Have To

人類都很懶，不愿意多想多做

People Have Limitations

人類有很多限制，所以很多事兒做不到

People Make Mistakes

人類很經常犯錯，比較蠢

Human Memory is Complicated

人類的記憶過程是比較復雜的

People are Social

人類是社會性動物，喜歡群居，樂意和其他人類產生交集

People are Easily Distracted

人類很容易分心，集中注意力對他們來說是很高的要求

People Crave Information

人類渴望資訊，就是有好奇心，好奇世界發生了什么

Most Mental Processing is Unconscious

人類大多數的心理過程都是無意識的

（元認知：思考自己如何思考。正常人不會跳出來觀察自己的思考過程，他們只是迅速地給自己找最合理的解釋，快但很容易錯）

People Create Mental Models

人類會自己創造心理模型

（通過加工關于每一類事物已有的舊信息，建立一套大致的Model，然后為新事物迅速地適配某一個模型，開始對事物有了預判和期待，這個過程一樣很快，便捷，但不保證對。）

（人類進化了很多思維機制，這些會讓你很快地處理日常事物，但是這個過程具體到每個人和每個情境有較大概率是不準確的，也就是說這不是最完美的選擇，而是最具適應性的選擇）

（別把人想得太聰明，也別想得太笨）

People Understand Visual Systems

人類最容易理解視覺體系
（能用表格不用文字，能用圖片不用表格）

Simple: allow people to do as little as they have to (including thought) to achieve the desired outcome on your website.

懶人原則：讓用戶進行盡可能少的操作以達到目標結果

For instance you could:

Make your website more scannable by using less text and adding more imagery (as humans are 90% visual creatures).

少用文字多用圖，更便于瀏覽掃描，而不必仔細閱讀

Bouncing off the point above, show examples or explanations through imagery rather than text.

舉例的時候，用圖，別用文字。

Create clear and visible navigation with wording that is familiar?

(i.e., don't be overly imaginative with your wording as it can confuse people who are used to web standards like 'home' and 'contact'. But that also doesn't mean you should talk like you are a computer in crazy code "Error 3.106 is faulty because of PHP.zip file corruption 27695..." You get the point :)

使用用戶熟悉的語言來設計清晰、可視化的導航

Provide defaults and short cuts that cater to common work flows. For example, if you are creating a email website, make the buttons/access to the area where you 'compose' an email or 'read' emails dominant over other less important tasks.

為最常使用的工作流程提供快捷方式

Make things that are clickable, look clickable and things that aren't, not. For instance, make links have underlines or different states when hovered over.

可供性：讓且僅讓可以點擊的圖標看起來像可以點擊的樣子

Don't overcrowd your website with content. Give people a little bit of information and then offer the opportunity to learn more through subsequent clicks.

不要讓頁面過于擁擠

And most importantly, find out your users' true needs so you don't overcrowd the website with unnecessary functions, content and clutter. Design for their desired needs and work flows only!

找到目標用戶的真實需求，不要提供過多無用的功能和信息！