- TikTok stars are dancing their way to the bank. Some are making more than America’s top chief executives.
- TikTok（抖音海外版）明星們正舞出一條“致富”路。其中，有人賺的錢比美國頂級首席執(zhí)行官們還多。
- Charli D’Amelio, who started posting videos of herself dancing on TikTok in 2019, brought in $17.5 million last year, which recently ranked the highest-earning TikTok stars of 2021. With 133 million followers on TikTok, she makes her money from a clothing line and promoting products in TikTok videos and other ads.
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- 查莉·達梅利奧從2019年開始在TikTok上發(fā)布自己跳舞的視頻。去年，她的收入為1750萬美元，在最近的排名中，躋身2021年收入最高的TikTok明星行列。她在TikTok上擁有1.33億粉絲，其收入來自一個服裝系列，以及在TikTok視頻和其他廣告中推廣各類產(chǎn)品。
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- By comparison, median pay for chief executives of S&P 500 companies was $13.4 million in 2020, according to a Wall Street Journal analysis.
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- 相比之下，據(jù)《華爾街日報》分析，2020年標準普爾500指數(shù)中各公司首席執(zhí)行官的薪酬中位數(shù)為1340 萬美元。
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- Analysts say brands find the millions of followers of top TikTok stars irresistible. The top earners make much of their money from ads, product lines and other deals outside the app.
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- 分析人士表示，對品牌方而言，TikTok明星的數(shù)百萬粉絲極具吸引力。他們當中最能賺的人，收入來源主要是廣告、產(chǎn)品線以及TikTok之外的商務合作。
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- "Their followers are obsessive," said Krishna Subramanian, CEO of social-media data company Captiv8. He said TikTok influencers at times have stronger followings than fans of Hollywood stars, who tend to be more private.
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- 社交媒體數(shù)據(jù)公司Captiv8的首席執(zhí)行官克里希納·蘇布拉馬尼安說：“他們的粉絲就像著了魔似的”。他認為，有時，相比于更注重隱私的好萊塢明星，TikTok網(wǎng)紅的粉絲的粘性更強。
- Social-media stars give followers a daily taste of life, he said, offering updates on breakups, triumphs and failures. "They're emotionally invested in that creator. You're more inclined to do or buy things they tell you to buy."
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- 他說，通過分享關于分手、成功或者失敗的最新進展，社交媒體明星提供給粉絲的是日常感。“粉絲們會在內(nèi)容創(chuàng)作者身上傾注自己的情感。這些人所說的話更有可能促使他們?nèi)バ袆印⑷ハ聠巍！?/p>
