Day 26神句神詞組
1.Last week, it was announced bythe brand’s new president Abigail Klem (whostepped
into the rolein January) that the aspirational, fine-jewellerycollection of which this bracelet wasa prized examplewill henceforwardbe folded intothemain lineandmade more
accessible.
上周,這個品牌的新任董事長Abigail
Klem,在一月份上任,宣布這個高端大氣的珠寶系列手鐲今后將融入主流產品線,面對大眾消費。
2.It’s tempting toread this as yetanother woe in the catalogue of illsthathavebefallenthe brand since President DonaldTrump’sascension to power.
自從特朗普任職后,我們很容易發現這個品牌的另一個悲痛降臨。
3.In particular, the brand’sinventory is skyrocketingon second-hand resale sitessuch as ThredUP, wheredemandfor IvankaTrump-branded products in conservative cities such as Houston in Texas ismassivelyoutstripping the rateatwhich more liberal-mindedcoastal-dwelling urbanites arepurging themselves of
them.
尤其是,這個品牌的銷售量在ThredUP二手衣物銷售網站上猛增,在像休斯頓,德克薩斯州這樣的保守城市對伊萬卡的品牌的產品需求量大,超過了有著民主思想的沿岸居民丟棄他們的速度。
4.The business of fashion,accessories and especially jewellery is built on the basis, like those of carsand houses, that theyare imbued with variouslife-enhancing qualities.
時尚商業,飾品,特別是珠寶,建立在此基礎上,就像房子和車子一樣,他們會影響生活質量的提高。
5.By buying into a brand, so theretail culture has it, webuy into a society of similarly-minded
sophisticateswho share our values and wallet size.
購買了這個品牌,在零售文化中意味著我們融入了一個有著相似觀念,價值觀和經濟實力相仿的群體。
6.Most brands recognize thattheir survival depends on partnering withhigh-street
retailersin collaborations that willbounce
them into a broader market.
許多品牌意識到,他們的生存取決于與大街的零售商合作,這樣能夠獲得更加廣闊的市場。
神詞組
1. Show an intense passion for表現出強烈的熱情
2. Poor sales差勁的銷量
3. Increased publicity提升公眾度
4. Givean unfair
advantage overother competitors相比其他競爭者而言,優勢不利
5. Permanent injunction永久的禁令
6. Metropolitan, liberal, latte-drinking snowflakes大都市,自由,喝著拿鐵的小資
7. Sales increased/surged銷量猛增
8. Just as….so is… …就像…一樣
9.pitch themselves atthe highest echelons of luxury將他們定位于最高端的奢侈品
10.make them accessible
tomore ordinary folk使得普通人們更容易購買
11. accessible price能夠支付得起的價格
12. collaboration with/team-up with:與…合作
13. Expand one’s entry-level offering擴大進入市場的供應
14. accessible wilderness:更容易到達的荒地