編號 英文內(nèi)容 中文內(nèi)容
1.1
As a developer of Apps for the App Store you are bound by the terms of theProgram License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your App in the App Store, not to amend or remove provisions from any other agreement.
為App Store開發(fā)程序，開發(fā)者必須遵守 Program License Agreement (PLA)、人機交互指南（HIG）以及開發(fā)者和蘋果簽訂的任何協(xié)議和合同。以下規(guī)則和示例旨在幫助開發(fā)者的程序能獲得
2.1
Apps that crash will be rejected

崩潰的程序?qū)痪芙^。
2.2
Apps that exhibit bugs will be rejected

存在錯誤的程序?qū)痪芙^。
2.3
Apps that do not perform as advertised by the developer will be rejected

跟開發(fā)者宣傳不符的程序?qū)痪芙^。
2.4
Apps that include undocumented or hidden features inconsistent with the description of the App will be rejected

無應用文檔或隱藏功能與描述不符的程序?qū)痪芙^。
2.5
Apps that use non-public APIs will be rejected

使用非公開API的程序?qū)痪芙^。
2.6
Apps that read or write data outside its designated container area will be rejected

在指定容器范圍外讀寫數(shù)據(jù)的程序?qū)痪芙^。
2.7
Apps that download code in any way or form will be rejected

以任何方式或形式下載代碼的程序?qū)痪芙^。
2.8
Apps that install or launch other executable code will be rejected

安裝或運行其他可執(zhí)行代碼的程序?qū)痪芙^。
2.9
Apps that are "demo", "trial", or "test" versions will be rejected. Beta Apps may only be submitted through TestFlight and must follow the TestFlight guidelines

beta版、demo版、trial版和test版的程序?qū)痪芙^。
2.10
iPhone Apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution

iPhone程序必須不經(jīng)修改就能以iPhone分辨率和2倍 iPhone 3GS的分辨率在iPad上運行。
2.11
Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps

與App Store已有程序重復的應用可能會被拒絕，特別是數(shù)量很多的情況下，比如手電筒應用和愛經(jīng)應用。
2.12
Apps that are not very useful, unique, are simply web sites bundled as Apps, or do not provide any lasting entertainment value may be rejected

有用性不顯著、不獨特的應用或者與網(wǎng)站簡單捆綁的應用有可能被拒；不提供任何持久娛樂價值的程序可能會被拒絕。
2.13
Apps that are primarily marketing materials or advertisements will be rejected

主要用于營銷或廣告的程序?qū)痪芙^。
2.14
Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected

提供欺騙或虛假功能，卻有沒有明確標示的應用程序?qū)痪芙^。
2.15
Apps larger than 100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

大于100MB（綠色原先是50MB）無法通過蜂窩網(wǎng)絡下載的應用（App Store會自動禁止）。
2.16
Multitasking Apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.

多任務程序使用后臺服務僅限于幾種目的：VoIP，音頻播放，地理位置，完成任務以及本地提醒等。
2.17
Apps that browse the web must use the iOS WebKit framework and WebKit Javascript

應用程序只允許使用iOS WebKit框架和WebKit Javascript瀏覽web內(nèi)容。
2.18
Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected

鼓勵酗酒或使用違禁藥物，或引誘青少年飲酒或吸煙的程序?qū)痪芙^。
2.19
Apps that provide incorrect diagnostic or other inaccurate device data will be rejected

提供錯誤的系統(tǒng)診斷或設備數(shù)據(jù)的應用將會被拒絕。
2.20
Developers "spamming" the App Store with many versions of similar Apps will be removed from the iOS Developer Program

向App Store上傳大量相似版本程序的開發(fā)者將會從iOS開發(fā)者計劃中除名。
2.21
Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBooks Store

簡單的歌曲或者影片應用要提交到iTunes store，書籍類應用應該提交到iBookstore。
2.22
Apps that arbitrarily restrict which users may use the App, such as by location or carrier, may be rejected

武斷地根據(jù)環(huán)境（如定位或者運營商）限制用戶使用的應用會被拒。
2.23
Apps must follow the iOS Data Storage Guidelines or they will be rejected

應用必須遵守iOS數(shù)據(jù)儲存指導方針（iOS Data Storage Guidelines ），否則應用將被拒。
2.24

Apps that are offered in Newsstand must comply with schedules 1, 2 and 3 of theProgram License Agreement or they will be rejected

存放在Newsstand的應用必須遵守開發(fā)者項目許可協(xié)議（Developer Program License Agreement）的表1、表2以及表3，否則應用將會被拒。

2.25
Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected

類似App Store，基于購買或者促銷的目的而展示其他應用的應用將會被拒絕，除非是經(jīng)過特殊審核批準（比如健康管理、航空以及其他無障礙需求等），或者為特殊群體用戶提供具有重大意義的附加值的應用。
2.26
Apps may display and recommend apps other than your own only if the collection is designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or provides significant added value for a specific group of customers, or they will be rejected

只有當app采集是出于特殊審核需求時，app才可以展示和推薦自身以外的其他應用程序，比如健康管理、航空以及無障礙需求等，否則應用程序?qū)痪芙^。（新增）
3.1

App s or metadata that mentions the name of any other mobile platform will be rejected

應用或者元數(shù)據(jù)中提到其他任何移動平臺將會被拒。
3.2
Apps with placeholder text will be rejected

帶有占位符文本的程序?qū)痪芙^
3.3
Apps with names, descriptions, screenshots, or previews not relevant to the content and functionality of the App will be rejected

描述中有與程序內(nèi)容和功能不相關的信息的應用將會被拒絕。
3.4
App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion

為了不混淆用戶，iTunes Connect中的應用名稱應該和展示在設備上的應用名稱一致
3.5
Small and large App icons should be similar, so as to not to cause confusion

不同尺寸的app icon要一致，否則會造成混淆。
3.6
Apps with App icons, screenshots, and previews that do not adhere to the 4+ age rating will be rejected

程序圖標和截圖不符合4+年齡評級的程序?qū)痪芙^。
3.7
Apps with Category and Genre selections that are not appropriate for the App content will be rejected

目錄與類型不適合于程序內(nèi)容的程序?qū)痪芙^。
3.8
Developers are responsible for assigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple

開發(fā)者有責任為其程序指定適合的評級。不相稱的評級可能會由蘋果公司修改。
3.9
Developers are responsible for assigning appropriate keywords for their Apps. Inappropriate keywords may be changed/deleted by Apple

開發(fā)者有責任為其程序指定恰當?shù)年P鍵字。不恰當?shù)年P鍵詞可能會被蘋果公司修改/刪除。
3.10
Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program

有以下行為的開發(fā)者將會被蘋果從iOS開發(fā)者計劃中除名：試圖操縱或者欺騙用戶評級，偽造或者付費評級，以及其他不相稱的行為。
3.11
Apps that recommend that users restart their iOS device prior to installation or launch may be rejected

在安裝下載之前推薦用戶重啟iOS設備的應用將會被拒。
3.12
Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs

在提交審核過程中，應用程序應包含能正常運行的URL，比如支持URL和隱私政策URL。
3.13
Apps with screenshots, previews, and marketing text that do not clearly identify supplemental content or items that must be purchased separately (e.g. using IAP) will be rejected

如果應用程序的截圖和營銷文本沒有清晰地確定需要額外單獨購買(比如使用IAP)的內(nèi)容或者項目，那么應用程序?qū)痪芙^。
3.14
App previews may only use video screen captures of the app, voice-overs, and textual and design overlays, or the app will be rejected

App預覽可以僅使用從應用程序捕獲的視頻屏幕、旁白、文本以及design overlays，否則應用程序?qū)痪芙^。
3.15
Apps with previews that display personal information of a real person without permission will be rejected

添加App預覽的應用程序，未經(jīng)許可展示真人個人信息將會被拒絕。
3.16
App previews may only include music that is licensed for that purpose in all selected territories

App預覽可能僅包括在所有選定地區(qū)內(nèi)經(jīng)過授權許可用于此目的的音樂。
3.17
App previews that include content played or streamed via the app (e.g. iTunes playlist, YouTube streaming video) that is not licensed for use in the preview will be rejected

App預覽包含未經(jīng)許可的通過app播放的內(nèi)容(比如iTunes playlist和YouTube流媒體)的應用將會被拒絕。
4.1

Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected

在收集、傳輸或使用位置數(shù)據(jù)之前未通知并獲得用戶同意的程序?qū)痪芙^。
4.2
Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected

使用基于位置的API來自動控制車輛、飛機或其他設備的應用程序?qū)痪芙^。
4.3
Apps that use location-based APIs for emergency services will be rejected
使用基于位置的API用于調(diào)度、車隊管理或應急服務的程序?qū)痪芙^。
4.4
Location data can only be used when directly relevant to the features and services provided by the App to the user or to support approved advertising uses

當與應用功能或服務密切相關時可以使用位置數(shù)據(jù)，或者用于經(jīng)過授權的廣告。

5.1
Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected

不使用蘋果推送通知 (APN)應用接口提供推送通知的程序?qū)痪芙^。
5.2

Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected

不使用蘋果推送通知 (APN)應用接口提供推送通知的程序?qū)痪芙^。
5.3

Apps that send Push Notifications without first obtaining user consent, as well as apps that require Push Notifications to function, will be rejected

在首次推送消息或者要求推送通知運行之前未獲得用戶許可的應用將會被拒絕。

5.4
Apps that send sensitive personal or confidential information using Push Notifications will be rejected
使用推送通知發(fā)送敏感個人信息或機密信息的程序?qū)痪芙^。
5.5
Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

使用推送通知發(fā)送非請求消息或用于釣魚或群發(fā)垃圾郵件用途的程序?qū)痪芙^。
5.6
Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind

應用程序不可使用推送通知發(fā)送廣告、促銷或任何類型的直銷信息。
5.7
Apps cannot charge users for use of Push Notifications

應用程序不能向使用推送通知服務的用戶收取費用。
5.8
Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected

使用推送通知會過多利用APN服務的網(wǎng)絡流量或帶寬或給設備帶來過度負擔的程序?qū)痪芙^。
5.9
Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected

如果應用程序傳送病毒、文件、計算機代碼或程序，并且對APN服務的正常運行造成損害或中斷，那么該程序?qū)痪芙^。
6.1
Apps that display any Player ID to end users or any third party will be rejected

向終端用戶或任意第三方顯示玩家ID的程序?qū)痪芙^。
6.2
Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected

將玩家ID用于任何未經(jīng)游戲中心條款批準用途的程序?qū)痪芙^。
6.3
Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, aliases, or other information obtained through Game Center will be removed from the iOS Developer Program

試圖進行反向搜索、跟蹤、關聯(lián)、挖掘、獲得或利用玩家ID、別名或通過游戲中心獲得其他信息的開發(fā)者將會iOS開發(fā)者計劃除名。
6.4
Game Center information, such as Leaderboard scores, may only be used in Apps approved for use with Game Center

游戲中心信息（例如排行榜分數(shù)）只能通過游戲中心用于應用中。
6.5
Apps that use the Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected

利用游戲中心服務發(fā)送非請求信息或用于釣魚或群發(fā)垃圾郵件的程序?qū)痪芙^。
6.6
Apps that excessively use the network capacity or bandwidth of Game Center will be rejected

使用游戲中心過多占用網(wǎng)絡流量或帶寬的程序?qū)痪芙^。
6.7
Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected

如果程序能夠傳送病毒、文件、計算機代碼或程序，并且對游戲中心服務的正常運行造成損害或中斷，該程序?qū)痪芙^。
7.1
Apps that artificially increase the number of impressions or click-throughs of ads will be rejected

人工刷廣告瀏覽量或者廣告點擊率的應用程序?qū)痪芙^。
7.2
Apps that contain empty iAd banners will be rejected

包含空iAd廣告的應用程序?qū)痪芙^。
7.3
Apps that are designed predominantly for the display of ads will be rejected

主要設計目的在于顯示廣告的應用程序?qū)痪芙^。
8.1
Apps must comply with all terms and conditions explained in theGuidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List

應用程序必須遵守“Guidelines for Using Apple Trademarks and Copyrights”和“Apple Trademark List”中說明的所有條款與條件。
8.2
Apps that suggest or infer that Apple is a source or supplier of the App, or that Apple endorses any particular representation regarding quality or functionality will be rejected

任何誤導和暗示蘋果公司是該應用程序來源或提供商，或者蘋果公司以任何形式表示認可其質(zhì)量或功能的應用程序?qū)痪芙^。
8.3
Apps that appear confusingly similar to an existing Apple product, interface, or advertising theme will be rejected

與目前已有蘋果產(chǎn)品或者廣告主題外觀相似或混淆的應用程序?qū)痪芙^。
8.4
Apps that misspell Apple product names in their App name (i.e., GPS for Iphone, iTunz) will be rejected

在應用程序名稱中將蘋果產(chǎn)品名拼錯的應用程序（例如，GPS for Iphone，iTunz）將會被拒絕。
8.5
Apps may not use protected third party material such as trademarks, copyrights, patents or violate 3rd party terms of use. Authorization to use such material must be provided upon request

使用受保護的第三方材料（商標、版權、商業(yè)機密、其他私有內(nèi)容）在申請時需要提供一份文本形式的版權確認。
8.6
Apps that include the ability to download music or video content from third party sources (e.g. YouTube, SoundCloud, Vimeo, etc) without explicit authorization from those sources will be rejected

下載的音樂或視頻如果沒有獲得授權使用了第三方提供的資源，（例如tube，soundcloud，vimeo等）的應用將會被拒絕。
9.1
Apps that do not use the MediaPlayer framework to access media in the Music Library will be rejected

不使用媒體播放器框架（MediaPlayer Framework）獲取音樂庫中媒體內(nèi)容的應用程序?qū)痪芙^。
9.2
App user interfaces that mimic any iPod or iTunes interface will be rejected

用戶界面模仿任何iPod界面的應用程序?qū)痪芙^。
9.3
Audio streaming content over a cellular network may not use more than 5MB over 5 minutes

通過蜂窩網(wǎng)絡傳輸?shù)囊纛l流內(nèi)容每5分鐘不得超過5MB。
9.4
Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 192 kbps or lower HTTP Live stream

通過蜂窩網(wǎng)絡傳輸超過10分鐘的視頻流內(nèi)容需要使用HTTP Live Streaming，并包含一個基準線為64kbps的音頻HTTP Live Streaming。
10.1
Apps must comply with all terms and conditions explained in theApple iOS Human Interface Guidelines

應用程序必須遵守蘋果的《iOS Human Interface Guidelines》中所有的條款和條件。
10.2
Apps that look similar to Apps bundled on iOS or Watch OS devices, including the App Store, iTunes Store, and iBooks Store, will be rejected

外觀與與iPhone的自帶應用（比如App Store、iTunes Store和iBookstore）相似的應用將會被拒絕。
10.3
Apps that do not use system provided items, such as buttons and icons, correctly and as described in the Apple iOS Human Interface Guidelines may be rejected

未能按蘋果《iOS Human Interface Guidelines》描述正確使用系統(tǒng)提供的項目（比如按鈕、圖標）的應用將會被拒絕。
10.4
Apps that create alternate desktop/home screen environments or simulate multi-App widget experiences will be rejected

創(chuàng)建多桌面/主屏幕環(huán)境或者模擬multi-App插件體驗的應用程序?qū)痪芙^。
10.5
Apps that alter the functions of standard switches, such as the Volume Up/Down and Ring/Silent switches, will be rejected

修改音量大小和鈴聲/靜音開關等標準開關功能的應用程序?qū)痪芙^。
10.6
Apple and our customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complex or less than very good, it may be rejected

蘋果和我們的客戶高度推崇簡單、精致、富有創(chuàng)造性以及經(jīng)過精心設計的界面。雖然需要付出更多，但卻非常值得。蘋果設立了很高的門檻。如果你的用戶界面太過復雜或者水準不高，可能會被拒絕。
10.7
Watch Apps whose primary function is telling time will be rejected

主要功能只是看時間的應用將會被拒絕。
11.1
Apps that unlock or enable additional features or functionality with mechanisms other than the App Store will be rejected

使用App Store以外的渠道解鎖或開啟附加屬性和功能的應用程序?qū)痪芙^。
11.2
Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality, or services in an App will be rejected

使用應用內(nèi)支付系統(tǒng)（IAP）以外的系統(tǒng)購買內(nèi)容、功能或服務的應用軟件將會被拒絕。
11.3
Apps using IAP to purchase physical goods or goods and services used outside of the App will be rejected

使用IAP購買實物商品和并非用于該軟件的服務的應用軟件將會被拒絕。
11.4
Apps that use IAP to purchase credits or other currencies must consume those credits within the App

應用程序使用IAP購買積分（Credit）或者其他的貨幣必須在本應用中消費。
11.5
Apps that use IAP to purchase credits or other currencies that expire will be rejected

使用IAP購買已過期積分（Credit）或者其他貨幣的應用軟件將會被拒絕。
11.6
Content subscriptions using IAP must last a minimum of 7 days and be available to the user from all of their iOS devices

使用IAP訂閱的內(nèi)容至少要持續(xù)7天，而且允許在用戶的其他iOS設備間共享。
11.7
Apps that use IAP to purchase items must assign the correct Purchasability type

應用程序使用IAP購買項目必須分派到正確的購買類型中。
11.8
Apps that use IAP to purchase access to built-in capabilities provided by iOS, such as the camera or the gyroscope, will be rejected

使用IAP購買iOS內(nèi)置功能（如照相機，陀螺儀）的應用程序?qū)痪芙^。
11.9
Apps containing content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs, music, books)

含有超過限定時間的內(nèi)容或服務的應用程序?qū)痪芙^，除了特殊批準的內(nèi)容（比如films、電視節(jié)目音樂以及書籍）。
11.10
Insurance Apps must be free, in legal-compliance in the regions distributed, and cannot use IAP

保險類應用程序必須免費，遵守發(fā)布地區(qū)的法律，并且不能使用IAP。
11.11
In general, the more expensive your App, the more thoroughly we will review it

一般而言，你的應用程序越貴，我們的評審越徹底。
11.12
Apps offering subscriptions must do so using IAP, Apple will share the same 70/30 revenue split with developers for these purchases, as set forth in the Program License Agreement

提供訂閱功能的應用必須使用IAP，蘋果將會按照 Developer Program License Agreement 中的約定與開發(fā)者按30/70比例分成。
11.13
Apps that link to external mechanisms for purchases or subscriptions to be used in the App, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected

在應用內(nèi)使用跳轉至外部購買或訂閱鏈接的應用將會被拒，比如“buy”按鈕跳轉至一個購買電子書的web頁面。
11.14
Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, video and cloud storage) that is subscribed to or purchased outside of the App, as long as there is no button or external link in the App to purchase the approved content. Apple will only receive a portion of revenues for content purchased inside the App

只要應用內(nèi)沒有跳轉至外部購買、訂閱的按鈕或鏈接，蘋果允許這些應用讀取或展示經(jīng)批準的、在應用外購買或訂閱內(nèi)容(特別是雜志、報紙、書籍、音頻、音樂、視頻以及云存儲內(nèi)容)。蘋果只能通過應用程序內(nèi)的購買獲得一部分收益。
11.15
Apps may only use auto-renewing subscriptions for periodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage), and media Apps (video, audio, voice), or the App will be rejected

應用程序可以只使用自動更新訂閱期刊(報紙、雜志)、商業(yè)應用程序(企業(yè)類、效率類、專業(yè)創(chuàng)意類以及云存儲類)和媒體應用程序(視頻、音頻、聲音)，否則應用程序?qū)⒈痪芙^。
11.16
Apps may enable additional approved features or functionality when used in combination with specific approved physical products (such as a toy) as long as the additional features and functionality are either completely dependent on such hardware (for example an App that is used to control a telescope) or also available through the App without the physical products, such as by way of reward for achievement or by use of IAP

當與特定的經(jīng)過審核的實體產(chǎn)品（比如玩具）結合使用時，應用程序可以使用獲得批準的附件功能，只要附加功能完全依賴于該硬件產(chǎn)品（比如一款用于控制望遠鏡的應用程序）或者也可以在不使用實物產(chǎn)品的情況下使用應用程序，比如作為成功的獎勵或者使用IAP。
11.17
Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions

如果應用功能遵照各州和聯(lián)邦法律，那么應用可以用來促進被認可的虛擬貨幣的流通。（新增）
12.1
Apps that scrape any information from Apple sites (for example from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc.) or create rankings using content from Apple sites and services will be rejected

從蘋果網(wǎng)站（例如apple.com、iTunes Store、App Store、iTunes Connect以及Apple Developer Programs等）抓取任何信息或者使用蘋果網(wǎng)站內(nèi)容和服務進行排名的應用程序?qū)痪芙^。
12.2
Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed

應用軟件可以使用獲得批準的蘋果RSS feeds，例如iTunes Store RSS feeds。
12.3
Apps that are simply web clippings, content aggregators, or a collection of links, may be rejected

只是簡單的網(wǎng)頁剪切、內(nèi)容整合或者收集鏈接的應用程序可能會被拒絕。
13.1
Apps that encourage users to use an Apple Device in a way that may cause damage to the device will be rejected

慫恿用戶以可能造成損害的方式使用蘋果設備的應用軟件將會被拒絕。
13.2
Apps that rapidly drain the device's battery or generate excessive heat will be rejected

快速耗光設備電量或產(chǎn)生過多熱量的應用軟件將會被拒絕。
13.3
Apps whose use may result in physical harm may be rejected

能導致用戶人身傷害的app將會被拒絕（新增）
14.1
Any App that is defamatory, offensive, mean-spirited, or likely to place the targeted individual or group in harm's way will be rejected

涉及誹謗、人身攻擊性質(zhì)以及內(nèi)容狹隘卑鄙的應用軟件或者打擊特定個人或組織的應用軟件將會被拒絕。
14.2
Professional political satirists and humorists are exempt from the ban on offensive or mean-spirited commentary

職業(yè)政治諷刺家和幽默作家不受這一條款約束。
14.3
Apps that display user generated content must include a method for filtering objectionable material, a mechanism for users to flag offensive content, and the ability to block abusive users from the service

EULA：app凡是帶有可隨用戶自行產(chǎn)生內(nèi)容的,必須包含內(nèi)容過濾功能,或者用戶自行標記屏蔽功能,以及拉黑功能
15.1
Apps portraying realistic images of people or animals being killed or maimed, shot, stabbed, tortured or injured will be rejected

應用程序中出現(xiàn)人或動物被殺、致殘以及槍擊、刺傷、拷打等受傷情形的真實畫面將會被拒絕。
15.2
Apps that depict violence or abuse of children will be rejected

出現(xiàn)描繪暴力或虐待兒童等內(nèi)容的應用程序?qū)痪芙^。
15.3
"Enemies" within the context of a game cannot solely target a specific race, culture, a real government or corporation, or any other real entity

游戲中出現(xiàn)的“敵人”不可指向一個特定種族、文化、一個真實存在的政府、企業(yè)或者其他任何現(xiàn)實中的實體。
15.4
Apps involving realistic depictions of weapons in such a way as to encourage illegal or reckless use of such weapons will be rejected

對武器進行真實描述以慫恿非法使用或濫用這些武器的應用程序?qū)痪芙^。
15.5
Apps that include games of Russian roulette will be rejected

包含俄羅斯輪盤賭博內(nèi)容的游戲?qū)痪堋?br> 16.1
Apps that present excessively objectionable or crude content will be rejected

應用程序中出現(xiàn)過于令人反感或者低俗的內(nèi)容將會被拒絕。
16.2
Apps that are primarily designed to upset or disgust users will be rejected
在設計上激怒用戶或令人感到厭惡的應用程序?qū)痪芙^。

17.1
Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used

在未經(jīng)用戶事先許可，或未告知用戶如何使用信息，在何處使用信息的情況下，應用程序不能傳輸用戶數(shù)據(jù)。
17.2
Apps that require users to share personal information, such as email address and date of birth, in order to function will be rejected

要求用戶提供電子郵箱地址和出生日期等私人信息才可使用其功能的應用程序?qū)痪芙^。
17.3
Apps may ask for date of birth (or use other age-gating mechanisms) only for the purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age

僅出于遵守適用的兒童隱私法規(guī)的目的，應用程序可以要求用戶的出生日期(或者使用其他age-gating機制)，但是必須包括一些有用的功能或者娛樂價值，不管用戶年齡大小。
17.4
Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children's privacy statutes, and must include a privacy policy

應用程序收集、傳輸以及分享未成年用戶個人信息(比如名字、地址、郵件、位置、照片、視頻、繪畫、聊天以及其他個人數(shù)據(jù)，或者與以上所述相關的永久性標示符)必須遵守應用兒童隱私法規(guī)，并且必須包含隱私條款。
17.5
Apps that include account registration or access a user’s existing account must include a privacy policy or they will be rejected

包含賬號注冊或者訪問用戶現(xiàn)有賬號的應用程序必須包含隱私策略，否則將會被拒絕。
18.1
Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected

含有色情素材，也就是《韋氏詞典》中定義的“旨在激發(fā)情欲，對性器官或性行為的明確描述或展示，而無關美學或情緒感受”的程序?qū)痪芙^。
18.2
Apps that contain user generated content that is frequently pornographic (e.g. "Chat Roulette" Apps) will be rejected

用戶頻繁提供生成色情內(nèi)容的應用程序(比如以前的Chat Roulette程序)將會被拒絕。
19.1
Apps containing references or commentary about a religious, cultural or ethnic group that are defamatory, offensive, mean-spirited or likely to expose the targeted group to harm or violence will be rejected

涉及宗教、文化或種族群體的引用或評論包含誹謗性、攻擊性或狹隘內(nèi)容，或會使特定群體遭受傷害或暴力的應用程序?qū)痪芙^。
19.2
Apps may contain or quote religious text provided the quotes or translations are accurate and not misleading. Commentary should be educational or informative rather than inflammatory

程序可以包含或引用宗教經(jīng)文，程序所提供的引用或翻譯必須準確且不會引起誤導。評論應該有教育意義，可以令人開闊眼界，而不應有煽動性。
20.1
Sweepstakes and contests must be sponsored by the developer/company of the App

賭博和競賽必須由應用程序的開發(fā)者或者app所屬公司發(fā)起。
20.2
Official rules for sweepstakes and contests must be presented in the App and make it clear that Apple is not a sponsor or involved in the activity in any manner

應用程序必須展示賭博和競賽的正式規(guī)則，并聲明蘋果不是發(fā)起者，也沒有以任何方式參與活動。
20.3
It must be permissible by law for the developer to run a lottery App, and a lottery App must have all of the following characteristics: consideration, chance, and a prize

開發(fā)者運營一款具有抽獎性質(zhì)的應用必須經(jīng)過法律允許，并且抽獎應用必須具備以下特征：報酬、機會以及獎品。
20.4
Apps that allow a user to directly purchase a raffle ticket in the App will be rejected

允許用戶在應用中直接購買彩票或彩券的應用將會被拒。
20.5
Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) or lotteries must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store

提供真錢游戲(比如體育博彩、撲克牌、賭場游戲以及賽馬)的應用程序必須有應用使用區(qū)當?shù)乇匾脑S可和允許，必須限制在這些區(qū)域，必須可以從App Store免費下載。
20.6
Apps that use IAP to purchase credit or currency to use in conjunction with real money gaming will be rejected

使用IAP購買信譽或者貨幣，且結合真錢游戲的應用將會被拒絕。
21.1
Apps that include the ability to make donations to recognized charitable organizations must be free

包含可以向已認證的慈善組織捐贈功能的應用程序必須是免費的。
21.2
The collection of charitable donations must be done via a web site in Safari or an SMS

捐贈款項的募集必須通過Safari瀏覽器訪問web頁面或是手機短消息完成。
22.1
Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws

應用程序必須遵守所有發(fā)布地區(qū)當?shù)胤桑_發(fā)者有義務了解并遵守所有當?shù)胤?br> 22.2
Apps that contain false, fraudulent or misleading representations or use names or icons similar to other Apps will be rejected

包含虛假，欺詐或誤導性陳述的程序?qū)痪芙^。
22.3
Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected

任何招徠、促進或鼓勵犯罪或明顯魯莽行為的程序?qū)痪芙^。
22.4
Apps that enable illegal file sharing will be rejected

支持非法文件共享的程序?qū)痪芙^。
22.5
Apps that are designed for use as illegal gambling aids, including card counters, will be rejected

被設計用以非法賭博工具的應用程序(包括點算牌)將會被拒絕。
22.6
Apps that enable anonymous or prank phone calls or SMS/MMS messaging will be rejected

具有匿名或惡作劇撥打電話或發(fā)送類似短信/彩信功能的程序?qū)痪芙^。
22.7
Developers who create Apps that surreptitiously attempt to discover user passwords or other private user data will be removed from the iOS Developer Program

任何開發(fā)暗中收集用戶密碼或用戶私人數(shù)據(jù)程序的開發(fā)者將會從iOS開發(fā)者計劃中除名。
22.8
Apps that contain DUI checkpoints that are not published by law enforcement agencies, or encourage and enable drunk driving, will be rejected

包含非法律執(zhí)行部分發(fā)布的DUI檢查點信息，或者慫恿/協(xié)助酒后駕車的應用將會被拒絕。
22.9
Apps that calculate medicinal dosages must be submitted by the manufacturer of those medications or recognized institutions such as hospitals, insurance companies, and universities

任何計算藥用劑量的應用必須提交藥品制造商或者認可機構(比如醫(yī)院、保險公司以及高校)。
22.10
Apps that use iTunes music previews in an unauthorized manner will be rejected

在未授權的情況下使用iTunes音樂預覽的應用程序?qū)痪芙^。
23.1
Passbook Passes can be used to make or receive payments, transmit offers, or offer identification (such as movie tickets, airline tickets, coupons and reward offers). Other uses may result in the rejection of the App and the revocation of Passbook credentials

Passbook Passes可被用來支付或者接收支付，傳遞商業(yè)信息或者提供驗證（比如電影票、飛機票、優(yōu)惠券以及其他），而把Passbook Passes用于其他用途的應用程序可能會遭到拒絕，并且會被撤銷Passbook證書。
23.2
Passes must include valid contact information from the issuer of the pass or the App will be rejected and Passbook credentials may be revoked

Passes必須包含有效的pass發(fā)行人有效的聯(lián)系資料，否則app將會被拒絕，并且Passbook證書也會被取消。
23.3
Passes must be signed by the entity that will be distributing the pass under its own name, trademark, or brand or the App will be rejected and Passbook credentials may be revoked

Passes必須經(jīng)過實體簽名，并基于其名字、商標或者品牌進行分發(fā)，否則應用程序?qū)痪芙^，而Passbook證書也可能會被撤銷。
24.1
Apps in the Kids Category must include a privacy policy and must comply with applicable children's privacy statutes

主要供兒童使用的應用程序必須包含隱私政策，必須適用于應用程序的兒童隱私法。
24.2
Apps in the Kids Category may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids

主要供兒童使用的應用程序不允許包括行為廣告（比如基于用戶app內(nèi)部活動的廣告），任何在應用程序中展示的上下文廣告必須適合兒童。
24.3
Apps in the Kids Category must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce

主要供兒童使用的應用程序必須得到家長許可或使用parental gate才能鏈接至應用程序外部或進行交易。
24.4
Apps in the Kids Category must be made specifically for kids ages 5 and under, ages 6-8, or ages 9-11

兒童類別中的應用程序必須標明“5歲以下，6-8歲或者9-11歲”。
25.1
Apps hosting extensions must comply with the App Extension Programming Guide

包含擴展的應用程序必須遵照 App Extension Programming Guide （中文版,英文版）要求。
25.2
Apps hosting extensions must provide some functionality (help screens, additional settings) or they will be rejected

包含擴展的應用程序必須提供某些功能（輔助屏幕，附加設置）否則將會被拒絕。
25.3
Apps hosting extensions that include marketing, advertising, or in-app purchases in their extension view will be rejected

如果擴展的視圖中包含營銷推廣、廣告或者IAP內(nèi)容，那么包含該擴展的應用將會被拒絕。
25.4
Keyboard extensions must provide a method for progressing to the next keyboard

鍵盤擴展必須提供一個切換至下個鍵盤的方法。
25.5
Keyboard extensions must remain functional with no network access or they will be rejected

鍵盤擴展必須具有離線訪問功能，否則將會被拒絕。
25.6
Keyboard extensions must provide Number and Decimal keyboard types as described in theApp Extension Programming Guide or they will be rejected

鍵盤擴展必須提供和 App Extension Programming Guide 描述一致的數(shù)字和十進鍵盤類型，否則將會被拒絕。
25.7
Apps offering Keyboard extensions must have a primary category of Utilities and a privacy policy or they will be rejected

提供鍵盤擴展的應用必須擁有基本的功能分類和隱私政策，否則將會被拒絕。
25.8
Apps offering Keyboard extensions may only collect user activity to enhance the functionality of their keyboard extension on the iOS device or they may be rejected

提供鍵盤擴展的應用程序只允許收集用戶活動以增強鍵盤擴展在iOS設備上的功能，否則將會被拒絕。
26.1
Apps using the HomeKit framework must have a primary purpose of providing home automation services

使用HomeKit框架的應用程序必須有提供家庭自動化服務的主要目的。
26.2
Apps using the HomeKit framework must indicate this usage in their marketing text and they must provide a privacy policy or they will be rejected

使用HomeKit框架的應用程序必須在營銷文本中說明用途，同時必須提供隱私政策，否則將會被拒絕。
26.3
Apps must not use data gathered from the HomeKit APIs for advertising or other use-based data mining

應用程序不允許將從HomeKit API收集的數(shù)據(jù)用于廣告宣傳或者其他基于使用的數(shù)據(jù)挖掘。
26.4
Apps using data gathered from the HomeKit API for purposes other than improving the user experience or hardware/software performance in providing home automation functionality will be rejected

出于其他目的使用從HomeKit API收集的數(shù)據(jù)，而不是用于提高用戶體驗或者家庭自動化功能中硬件/軟件性能，這類應用將會被拒絕。
27.1
Apps using the HealthKit framework or conducting human subject research for health purposes, such as through the use of ResearchKit, must comply with applicable law for each Territory in which the App is made available, as well as Sections 3.3.28 and 3.3.39 of theiOS Developer Program License Agreement

使用HealthKit框架的應用程序必須遵守其所在區(qū)域的適用法律，以及iOS Developer Program License Agreement中的3.3.28和3.39條款。
27.2
Apps that write false or inaccurate data into HealthKit will be rejected
將虛假或者錯誤的數(shù)據(jù)寫入HealthKit的應用程序?qū)痪芙^。
27.3
Apps using the HealthKit framework that store users’ health information in iCloud will be rejected
使用HealthKit框架iCloud中儲存用戶健康信息的應用程序?qū)痪芙^。
27.4
Apps may not use or disclose to third parties user data gathered from the HealthKit API or from health-related human subject research for advertising or other use-based data mining purposes other than improving health, or for the purpose of health research
應用程序不允許將通過HealthKit API收集的用戶數(shù)據(jù)用作廣告宣傳或者基于使用的數(shù)據(jù)挖掘目的，除了改善健康、醫(yī)療、健康管理以及醫(yī)學研究目的。
27.5
Apps that share user data acquired via the HealthKit API with third parties without user consent will be rejected.

27.5 未經(jīng)用戶許可與第三方分享通過HealthKit API獲得的用戶數(shù)據(jù)的應用程序?qū)痪芙^。
27.6
Apps using the HealthKit framework must indicate integration with the Health app in their marketing text and must clearly identify the HealthKit functionality in the app’s user interface

使用HealthKit框架的應用程序必須在營銷文本中說明集成了Health app，同時必須在app用戶界面清楚闡釋HealthKit功能。
27.7
Apps using the HealthKit framework or conducting human subject research must provide a privacy policy or they will be rejected

使用HealthKit框架的應用程序必須提供隱私政策，否則將會被拒絕。
27.8
Apps that provide diagnoses, treatment advice, or control hardware designed to diagnose or treat medical conditions that do not provide written regulatory approval upon request will be rejected

提供診斷、治療建議或者控制硬件以診斷或者治療疾病的應用，若沒有根據(jù)要求提供書面的監(jiān)管審批，將會被拒絕。
27.9
Apps conducting health-related human subject research must obtain consent from participants or, in the case of minors, their parent or guardian. Such consent must include the (a) nature, purpose, and duration of the research; (b) procedures, risks, and benefits to the participant; (c) information about confidentiality and handling of data (including any sharing with third parties); (d) a point of contact for participant questions; and (e) the withdrawal process

應用關于人類健康的研究必須得到參與者的同意或是未成年人的父母或監(jiān)護人的同意，包括（1）性質(zhì)，目的和研究的時間期限；（2）程序，風險和參與者的利益；（3）信息的保密以及數(shù)據(jù)的處理（包括與第三方共享信息）；（4）參與者問題聯(lián)系（5）退出過程。
27.10
Apps conducting health-related human subject research must secure approval from an independent ethics review board. Proof of such approval must be provided upon request
應用關于人類健康相關的研究必須得到倫理審查委員會的同意并提供證明。
28.1
Apps may only use TestFlight to beta test apps intended for public distribution and must comply with the full App Review Guidelines.
應用程序僅能使用TestFlight對以公開發(fā)布為目的的應用進行beta版測試，且必須遵守完整的App Review Guidelines。
28.2
Apps using TestFlight must be submitted for review whenever a build contains material changes to content or functionality

當版本中包含的內(nèi)容或功能有重大變化時，使用TestFlight的應用程序必須提交審核。
28.3
Apps using TestFlight may not be distributed to testers in exchange for compensation of any kind.

使用TestFlight的應用程序不允許分發(fā)給測試者，以作為任何形式的補償。
29.1
Apps using Apple Pay must provide all material purchase information to the user prior to sale of any good or service or they will be rejected; Apps using Apple Pay to offer recurring payments must, at a minimum, disclose the length of the renewal term and the fact that it will continue until canceled, what will be provided during each period, the charges that will be billed to the customer, and how to cancel.

使用Apple Pay的應用程序必須在出售任何商品或者服務之前為用戶提供所有材料的購買信息，否則將會被拒絕。
29.2
Apps using Apple Pay must use Apple Pay branding and user interface elements correctly and as described in the Apple Pay Identity Guidelines or they will be rejected
使用Apple Pay的應用程序必須正確使用 Apple Pay Human Interface Guidelines 中的Apple Pay標識和用戶界面元素，否則將會被拒絕。

29.3
Apps using Apple Pay as a purchasing mechanism may not offer goods or services that violate the law of any territory in which the good or service will be delivered and may not be used for any illegal purpose
使用Apple Pay的應用程序不能提供觸犯任何領域范圍法律的用于交付的商品或者服務，也不能用作任何非法目的。

29.4
Apps using Apple Pay must provide a privacy policy or they will be rejected.

使用Apple Pay的應用程序必須提供隱私政策，否則將會被拒絕。
29.5
Apps using Apple Pay may only share user data acquired via Apple Pay with third parties when provided to facilitate or improve delivery of goods and services or to comply with legal requirements

只有為了促進或提高商品和服務的交付，或者依照法律要求，使用Apple Pay的應用程序才能與第三方分享通過Apple Pay獲得的數(shù)據(jù)。

x.2
PLA Section 1.2:
"You" and "Your" means and refers to the person(s) or legal entity (whether the company, organization, educational institution, or governmental agency, instrumentality, or department) using the Apple Software or otherwise exercising rights under this Agreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.
If you have published these apps on behalf of a client, it would be appropriate for your client to enroll in the iOS Developer Program, then add you to their development team so you can develop an app for them to submit under their developer account.
"You" and "Your" 是指個人或者合法實體在本協(xié)議下（包括公司，組織，教育機構，或政府機構，部門）使用Apple 軟件或行使權力。您可以授權您的合同商代表您開發(fā)應用，但是所開發(fā)的應用必須在您的開發(fā)者賬戶下進行提交。如果您代表客戶發(fā)行應用，您的客戶可以參加iOS開發(fā)者計劃，把您加入進開發(fā)者團隊，這一您就可以在他們的賬戶下提交應用。
x.3
Advertising Identifier:
PLA3.3.12 You and Your Applications (and any third party with whom You have contracted to serve
advertising) may use the Advertising Identifier, and any information obtained through the use of the
Advertising Identifier, only for the purpose of serving advertising. If a user resets the Advertising
Identifier, then You agree not to combine, correlate, link or otherwise associate, either directly or
indirectly, the prior Advertising Identifier and any derived information with the reset Advertising Identifier.
如果您的應用（以及提供廣告的第三方）要調(diào)用IDFA或包含IDFA相關信息，必須在應用里投放廣告。如果用戶重置IDFA，您不能將重置后的IDFA與重置前的IDFA相關聯(lián)。