基礎定位：

（1）目標用戶：主要以學生為主，以及各大公司辦公所需。

（2）產品定位：為各所需辦公學習用品的用戶提供產品為其服務。

（3）進貨渠道：阿里巴巴

（4）SKU:產品保質期長，可多儲備，以備不時之需。

（5）淘寶店鋪

二，英文文章

I am running up to Shenzhen this week to help out with Singles' Day, which has become not just the largest e-commerce shopping day in China but the largest in the world. Alibaba launched this annual November 11 online sale in 2009 with just 27 participating merchants. Since then, they’ve turned it into a series of activities that captures the national conversation in China, sets the pace for marketing and advertising, dominates the entire logistics chain, and turns China’s retail ecosystem upside down.

When Western merchants think of online mega-sales, they might think of Black Friday or Cyber Monday. But retailers also ought to be watching 11.11 closely, not only because of China’s growing importance as a consumer market, but also because of the retailing innovations in O2O, cross-border e-commerce, digital marketing and other areas that are part of the 11.11 sale. Here’s what you need to know:

Not just large, the largest. In 2016, Alibaba passed $14 billion in revenue on Singles' Day, more than double the $5.8 billion in sales of the combined U.S. e-commerce holidays of Black Friday and Cyber Monday. How is this possible? Alibaba’s? boast some 440 million active users shopping the virtual stores of millions of businesses. No other platform comes close in terms of scale. My prediction: Singles' Day 2016 will see an increase of 50%, taking total sales above $21 billion. Alibaba founder Jack Ma has built a machine that will hum along at almost $1 billion an hour.

關鍵單詞:virtual stores、consumer market、virtual stores

文章鏈接:www.for.bes.com