1.1
As a developer of Appsforthe App Store you are bound by the terms of theProgram License Agreement (PLA), Human Interface Guidelines (HIG),andany other licensesorcontracts between youandApple. The following rulesandexamples are intended to assist youingaining acceptanceforyour Appinthe App Store,notto amendorremove provisions from any other agreement.
為App Store開發程序,開發者必須遵守Program License Agreement (PLA)、人機交互指南(HIG)以及開發者和蘋果簽訂的任何協議和合同。以下規則和示例旨在幫助開發者的程序能獲得
2.1
Apps that crash will be rejected
崩潰的程序將會被拒絕。
2.2
Apps that exhibit bugs will be rejected
存在錯誤的程序將會被拒絕。
2.3
Apps thatdonotperform as advertised by the developer will be rejected
跟開發者宣傳不符的程序將會被拒絕。
2.4
Apps that include undocumentedorhidden features inconsistent with the description of the App will be rejected
無應用文檔或隱藏功能與描述不符的程序將會被拒絕。
2.5
Apps that use non-publicAPIs will be rejected
使用非公開API的程序將會被拒絕。
2.6
Apps that readorwrite data outside its designated container area will be rejected
在指定容器范圍外讀寫數據的程序將會被拒絕。
2.7
Apps that download codeinany wayorform will be rejected
以任何方式或形式下載代碼的程序將會被拒絕。
2.8
Apps that installorlaunch other executable code will be rejected
安裝或運行其他可執行代碼的程序將會被拒絕。
2.9
Apps that are"demo","trial",or"test"versions will be rejected. Beta Apps may only be submitted through TestFlightandmust follow the TestFlight guidelines
beta版、demo版、trial版和test版的程序將會被拒絕。
2.10
iPhone Apps must also run on iPad without modification, at iPhone resolution,andat2X iPhone3GS resolution
iPhone程序必須不經修改就能以iPhone分辨率和2倍iPhone3GS的分辨率在iPad上運行。
2.11
Apps that duplicate Apps alreadyinthe App Store may be rejected, particularlyifthere are many of them, such as fart, burp, flashlight,andKama Sutra Apps
與App Store已有程序重復的應用可能會被拒絕,特別是數量很多的情況下,比如手電筒應用和愛經應用。
2.12
Apps that arenotvery useful, unique, are simply web sites bundled as Apps,ordonotprovide any lasting entertainment value may be rejected
有用性不顯著、不獨特的應用或者與網站簡單捆綁的應用有可能被拒;不提供任何持久娛樂價值的程序可能會被拒絕。
2.13
Apps that are primarily marketing materialsoradvertisements will be rejected
主要用于營銷或廣告的程序將會被拒絕。
2.14
Apps that are intended to provide trickorfake functionality that arenotclearly marked as such will be rejected
提供欺騙或虛假功能,卻有沒有明確標示的應用程序將會被拒絕。
2.15
Apps larger than100MBinsize willnotdownload over cellular networks (thisis automatically prohibited by the App Store)
大于100MB(綠色原先是50MB)無法通過蜂窩網絡下載的應用(App Store會自動禁止)。
2.16
Multitasking Apps may only use background servicesfortheir intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.
多任務程序使用后臺服務僅限于幾種目的:VoIP,音頻播放,地理位置,完成任務以及本地提醒等。
2.17
Apps that browse the web must use the iOS WebKit frameworkandWebKit Javascript
應用程序只允許使用iOS WebKit框架和WebKit Javascript瀏覽web內容。
2.18
Apps that encourage excessive consumption of alcoholorillegal substances,orencourage minors to consume alcoholorsmoke cigarettes, will be rejected
鼓勵酗酒或使用違禁藥物,或引誘青少年飲酒或吸煙的程序將會被拒絕。
2.19
Apps that provide incorrect diagnosticorother inaccurate device data will be rejected
提供錯誤的系統診斷或設備數據的應用將會被拒絕。
2.20
Developers"spamming"the App Store with many versions of similar Apps will be removed from the iOS Developer Program
向App Store上傳大量相似版本程序的開發者將會從iOS開發者計劃中除名。
2.21
Apps that are simply a songormovie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBooks Store
簡單的歌曲或者影片應用要提交到iTunes store,書籍類應用應該提交到iBookstore。
2.22
Apps that arbitrarilyrestrictwhich users may use the App, such as by locationorcarrier, may be rejected
武斷地根據環境(如定位或者運營商)限制用戶使用的應用會被拒。
2.23
Apps must follow the iOS Data Storage Guidelinesorthey will be rejected
應用必須遵守iOS數據儲存指導方針(iOS Data Storage Guidelines),否則應用將被拒。
2.24
Apps that are offeredinNewsstand must comply with schedules1,2and3of theProgram License Agreementorthey will be rejected
存放在Newsstand的應用必須遵守開發者項目許可協議(Developer Program License Agreement)的表1、表2以及表3,否則應用將會被拒。
2.25
Apps that display Apps other than your ownforpurchaseorpromotionina manner similar toorconfusing with the App Store will be rejected
類似App Store,基于購買或者促銷的目的而展示其他應用的應用將會被拒絕,除非是經過特殊審核批準(比如健康管理、航空以及其他無障礙需求等),或者為特殊群體用戶提供具有重大意義的附加值的應用。
2.26
Apps may displayandrecommend apps other than your own onlyifthe collection is designedfora specific approved need (e.g. health management, aviation, accessibility, etc.)orprovides significant added valuefora specific group of customers,orthey will be rejected
只有當app采集是出于特殊審核需求時,app才可以展示和推薦自身以外的其他應用程序,比如健康管理、航空以及無障礙需求等,否則應用程序將會被拒絕。(新增)
3.1
App sormetadata that mentions the name of any other mobile platform will be rejected
應用或者元數據中提到其他任何移動平臺將會被拒。
3.2
Apps with placeholder text will be rejected
帶有占位符文本的程序將會被拒絕
3.3
Apps with names, descriptions, screenshots,orpreviewsnotrelevant to the contentandfunctionality of the App will be rejected
描述中有與程序內容和功能不相關的信息的應用將會被拒絕。
3.4
App namesiniTunes Connectandas displayed on a device should be similar, so asnotto cause confusion
為了不混淆用戶,iTunes Connect中的應用名稱應該和展示在設備上的應用名稱一致
3.5
Smallandlarge App icons should be similar, so as tonotto cause confusion
不同尺寸的app icon要一致,否則會造成混淆。
3.6
Apps with App icons, screenshots,andpreviews thatdonotadhere to the4+ age rating will be rejected
程序圖標和截圖不符合4+年齡評級的程序將會被拒絕。
3.7
Apps with CategoryandGenre selections that arenotappropriateforthe App content will be rejected
目錄與類型不適合于程序內容的程序將會被拒絕。
3.8
Developers are responsibleforassigning appropriate ratings to their Apps. Inappropriate ratings may be changed/deleted by Apple
開發者有責任為其程序指定適合的評級。不相稱的評級可能會由蘋果公司修改。
3.9
Developers are responsibleforassigning appropriate keywordsfortheir Apps. Inappropriate keywords may be changed/deleted by Apple
開發者有責任為其程序指定恰當的關鍵字。不恰當的關鍵詞可能會被蘋果公司修改/刪除。
3.10
Developers who attempt to manipulateorcheat the user reviewsorchart rankinginthe App Store with fakeorpaid reviews,orany other inappropriate methods will be removed from the iOS Developer Program
有以下行為的開發者將會被蘋果從iOS開發者計劃中除名:試圖操縱或者欺騙用戶評級,偽造或者付費評級,以及其他不相稱的行為。
3.11
Apps that recommend that users restart their iOS device prior to installationorlaunch may be rejected
在安裝下載之前推薦用戶重啟iOS設備的應用將會被拒。
3.12
Apps should have all included URLs fully functional when you submit itforreview, such as supportandprivacy policy URLs
在提交審核過程中,應用程序應包含能正常運行的URL,比如支持URL和隱私政策URL。
3.13
Apps with screenshots, previews,andmarketing text thatdonotclearly identify supplemental contentoritems that must be purchased separately (e.g.usingIAP) will be rejected
如果應用程序的截圖和營銷文本沒有清晰地確定需要額外單獨購買(比如使用IAP)的內容或者項目,那么應用程序將會被拒絕。
3.14
App previews may only use video screen captures of the app, voice-overs,andtextualanddesign overlays,orthe app will be rejected
App預覽可以僅使用從應用程序捕獲的視頻屏幕、旁白、文本以及design overlays,否則應用程序將會被拒絕。
3.15
Apps with previews that display personal information of a real person without permission will be rejected
添加App預覽的應用程序,未經許可展示真人個人信息將會被拒絕。
3.16
App previews may only include music that is licensedforthat purposeinall selected territories
App預覽可能僅包括在所有選定地區內經過授權許可用于此目的的音樂。
3.17
App previews that include content playedorstreamed via the app (e.g. iTunes playlist, YouTube streaming video) that isnotlicensedforuseinthe preview will be rejected
App預覽包含未經許可的通過app播放的內容(比如iTunes playlist和YouTube流媒體)的應用將會被拒絕。
4.1
Apps thatdonotnotifyandobtain user consent before collecting, transmitting,orusinglocation data will be rejected
在收集、傳輸或使用位置數據之前未通知并獲得用戶同意的程序將會被拒絕。
4.2
Apps that use location-based APIsforautomaticorautonomous control of vehicles, aircraft,orother devices will be rejected
使用基于位置的API來自動控制車輛、飛機或其他設備的應用程序將會被拒絕。
4.3
Apps that use location-based APIsforemergency services will be rejected
使用基于位置的API用于調度、車隊管理或應急服務的程序將會被拒絕。
4.4
Location data can only be used when directly relevant to the featuresandservices provided by the App to the userorto support approved advertising uses
當與應用功能或服務密切相關時可以使用位置數據,或者用于經過授權的廣告。
5.1
Apps that provide Push Notifications withoutusingthe Apple Push Notification (APN) API will be rejected
不使用蘋果推送通知(APN)應用接口提供推送通知的程序將會被拒絕。
5.2
Apps that provide Push Notifications withoutusingthe Apple Push Notification (APN) API will be rejected
不使用蘋果推送通知(APN)應用接口提供推送通知的程序將會被拒絕。
5.3
Apps that send Push Notifications without first obtaining user consent, as well as apps that require Push Notifications to function, will be rejected
在首次推送消息或者要求推送通知運行之前未獲得用戶許可的應用將會被拒絕。
5.4
Apps that send sensitive personalorconfidential informationusingPush Notifications will be rejected
使用推送通知發送敏感個人信息或機密信息的程序將會被拒絕。
5.5
Apps that use Push Notifications to send unsolicited messages,orforthe purpose of phishingorspamming will be rejected
使用推送通知發送非請求消息或用于釣魚或群發垃圾郵件用途的程序將會被拒絕。
5.6
Apps cannot use Push Notifications to send advertising, promotions,ordirect marketing of any kind
應用程序不可使用推送通知發送廣告、促銷或任何類型的直銷信息。
5.7
Apps cannot charge usersforuse of Push Notifications
應用程序不能向使用推送通知服務的用戶收取費用。
5.8
Apps that excessively use the network capacityorbandwidth of the APN serviceorunduly burden a device with Push Notifications will be rejected
使用推送通知會過多利用APN服務的網絡流量或帶寬或給設備帶來過度負擔的程序將會被拒絕。
5.9
Apps that transmit viruses, files, computer code,orprograms that may harmordisrupt the normal operation of the APN service will be rejected
如果應用程序傳送病毒、文件、計算機代碼或程序,并且對APN服務的正常運行造成損害或中斷,那么該程序將會被拒絕。
6.1
Apps that display any Player ID to end usersorany third party will be rejected
向終端用戶或任意第三方顯示玩家ID的程序將會被拒絕。
6.2
Apps that use Player IDsforany use other than as approved by the Game Center terms will be rejected
將玩家ID用于任何未經游戲中心條款批準用途的程序將會被拒絕。
6.3
Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest,orotherwise exploit Player IDs, aliases,orother information obtained through Game Center will be removed from the iOS Developer Program
試圖進行反向搜索、跟蹤、關聯、挖掘、獲得或利用玩家ID、別名或通過游戲中心獲得其他信息的開發者將會iOS開發者計劃除名。
6.4
Game Center information, such as Leaderboard scores, may only be usedinApps approvedforuse with Game Center
游戲中心信息(例如排行榜分數)只能通過游戲中心用于應用中。
6.5
Apps that use the Game Center service to send unsolicited messages,orforthe purpose of phishingorspamming will be rejected
利用游戲中心服務發送非請求信息或用于釣魚或群發垃圾郵件的程序將會被拒絕。
6.6
Apps that excessively use the network capacityorbandwidth of Game Center will be rejected
使用游戲中心過多占用網絡流量或帶寬的程序將會被拒絕。
6.7
Apps that transmit viruses, files, computer code,orprograms that may harmordisrupt the normal operation of the Game Center service will be rejected
如果程序能夠傳送病毒、文件、計算機代碼或程序,并且對游戲中心服務的正常運行造成損害或中斷,該程序將會被拒絕。
7.1
Apps that artificially increase the number of impressionsorclick-throughs of ads will be rejected
人工刷廣告瀏覽量或者廣告點擊率的應用程序將會被拒絕。
7.2
Apps that contain empty iAd banners will be rejected
包含空iAd廣告的應用程序將會被拒絕。
7.3
Apps that are designed predominantlyforthe display of ads will be rejected
主要設計目的在于顯示廣告的應用程序將會被拒絕。
8.1
Apps must comply with all termsandconditions explainedintheGuidelinesforUsing Apple TrademarksandCopyrightsandthe Apple Trademark List
應用程序必須遵守“GuidelinesforUsing Apple TrademarksandCopyrights”和“Apple Trademark List”中說明的所有條款與條件。
8.2
Apps that suggestorinfer that Apple is a sourceorsupplier of the App,orthat Apple endorses any particular representation regarding qualityorfunctionality will be rejected
任何誤導和暗示蘋果公司是該應用程序來源或提供商,或者蘋果公司以任何形式表示認可其質量或功能的應用程序將會被拒絕。
8.3
Apps that appear confusingly similar to an existing Apple product, interface,oradvertising theme will be rejected
與目前已有蘋果產品或者廣告主題外觀相似或混淆的應用程序將會被拒絕。
8.4
Apps that misspell Apple product namesintheir App name (i.e., GPSforIphone, iTunz) will be rejected
在應用程序名稱中將蘋果產品名拼錯的應用程序(例如,GPSforIphone,iTunz)將會被拒絕。
8.5
Apps maynotuseprotectedthird party material such as trademarks, copyrights, patentsorviolate3rd party terms of use. Authorization to use such material must be provided upon request
使用受保護的第三方材料(商標、版權、商業機密、其他私有內容)在申請時需要提供一份文本形式的版權確認。
8.6
Apps that include the ability to download musicorvideo content from third party sources (e.g. YouTube, SoundCloud, Vimeo, etc) withoutexplicitauthorization from those sources will be rejected
下載的音樂或視頻如果沒有獲得授權使用了第三方提供的資源,(例如tube,soundcloud,vimeo等)的應用將會被拒絕。
9.1
Apps thatdonotuse the MediaPlayer framework to access mediainthe Music Library will be rejected
不使用媒體播放器框架(MediaPlayer Framework)獲取音樂庫中媒體內容的應用程序將會被拒絕。
9.2
App user interfaces that mimic any iPodoriTunes interface will be rejected
用戶界面模仿任何iPod界面的應用程序將會被拒絕。
9.3
Audio streaming content over a cellular network maynotuse more than5MB over5minutes
通過蜂窩網絡傳輸的音頻流內容每5分鐘不得超過5MB。
9.4
Video streaming content over a cellular network longer than10minutes must use HTTP Live Streamingandinclude a baseline192kbpsorlower HTTP Live stream
通過蜂窩網絡傳輸超過10分鐘的視頻流內容需要使用HTTP Live Streaming,并包含一個基準線為64kbps的音頻HTTP Live Streaming。
10.1
Apps must comply with all termsandconditions explainedintheApple iOS Human Interface Guidelines
應用程序必須遵守蘋果的《iOS Human Interface Guidelines》中所有的條款和條件。
10.2
Apps that look similar to Apps bundled on iOSorWatch OS devices, including the App Store, iTunes Store,andiBooks Store, will be rejected
外觀與與iPhone的自帶應用(比如App Store、iTunes Store和iBookstore)相似的應用將會被拒絕。
10.3
Apps thatdonotuse system provided items, such as buttonsandicons, correctlyandas describedinthe Apple iOS Human Interface Guidelines may be rejected
未能按蘋果《iOS Human Interface Guidelines》描述正確使用系統提供的項目(比如按鈕、圖標)的應用將會被拒絕。
10.4
Apps that create alternate desktop/home screen environmentsorsimulate multi-App widget experiences will be rejected
創建多桌面/主屏幕環境或者模擬multi-App插件體驗的應用程序將會被拒絕。
10.5
Apps that alter the functions of standard switches, such as the Volume Up/DownandRing/Silent switches, will be rejected
修改音量大小和鈴聲/靜音開關等標準開關功能的應用程序將會被拒絕。
10.6
Appleandour customers place a high value on simple, refined, creative, well thought through interfaces. They take more work but are worth it. Apple sets a high bar. If your user interface is complexorless than very good, it may be rejected
蘋果和我們的客戶高度推崇簡單、精致、富有創造性以及經過精心設計的界面。雖然需要付出更多,但卻非常值得。蘋果設立了很高的門檻。如果你的用戶界面太過復雜或者水準不高,可能會被拒絕。
10.7
Watch Apps whose primary function is telling time will be rejected
主要功能只是看時間的應用將會被拒絕。
11.1
Apps that unlockorenable additional featuresorfunctionality with mechanisms other than the App Store will be rejected
使用App Store以外的渠道解鎖或開啟附加屬性和功能的應用程序將會被拒絕。
11.2
Apps utilizing a system other than the In-App Purchase API (IAP) to purchase content, functionality,orservicesinan App will be rejected
使用應用內支付系統(IAP)以外的系統購買內容、功能或服務的應用軟件將會被拒絕。
11.3
AppsusingIAP to purchase physical goodsorgoodsandservices used outside of the App will be rejected
使用IAP購買實物商品和并非用于該軟件的服務的應用軟件將會被拒絕。
11.4
Apps that use IAP to purchase creditsorother currencies must consume those credits within the App
應用程序使用IAP購買積分(Credit)或者其他的貨幣必須在本應用中消費。
11.5
Apps that use IAP to purchase creditsorother currencies that expire will be rejected
使用IAP購買已過期積分(Credit)或者其他貨幣的應用軟件將會被拒絕。
11.6
Content subscriptionsusingIAP must last a minimum of7daysandbe available to the user from all of their iOS devices
使用IAP訂閱的內容至少要持續7天,而且允許在用戶的其他iOS設備間共享。
11.7
Apps that use IAP to purchase items must assign the correct Purchasability type
應用程序使用IAP購買項目必須分派到正確的購買類型中。
11.8
Apps that use IAP to purchase access to built-incapabilities provided by iOS, such as the cameraorthe gyroscope, will be rejected
使用IAP購買iOS內置功能(如照相機,陀螺儀)的應用程序將會被拒絕。
11.9
Apps containing contentorservices that expire after a limited time will be rejected, exceptforspecific approved content (e.g. films, television programs, music, books)
含有超過限定時間的內容或服務的應用程序將會被拒絕,除了特殊批準的內容(比如films、電視節目音樂以及書籍)。
11.10
Insurance Apps must be free,inlegal-complianceinthe regions distributed,andcannot use IAP
保險類應用程序必須免費,遵守發布地區的法律,并且不能使用IAP。
11.11
In general, the more expensive your App, the more thoroughly we will review it
一般而言,你的應用程序越貴,我們的評審越徹底。
11.12
Apps offering subscriptions mustdosousingIAP, Apple will share the same70/30revenue split with developersforthese purchases, as set forthinthe Program License Agreement
提供訂閱功能的應用必須使用IAP,蘋果將會按照Developer Program License Agreement中的約定與開發者按30/70比例分成。
11.13
Apps that link to external mechanismsforpurchasesorsubscriptions to be usedinthe App, such as a"buy"button that goes to a web site to purchase a digital book, will be rejected
在應用內使用跳轉至外部購買或訂閱鏈接的應用將會被拒,比如“buy”按鈕跳轉至一個購買電子書的web頁面。
11.14
Apps can readorplay approved content (specifically magazines, newspapers, books, audio, music, videoandcloud storage) that is subscribed toorpurchased outside of the App, aslongas there is no buttonorexternal linkinthe App to purchase the approved content. Apple will only receive a portion of revenuesforcontent purchased inside the App
只要應用內沒有跳轉至外部購買、訂閱的按鈕或鏈接,蘋果允許這些應用讀取或展示經批準的、在應用外購買或訂閱內容(特別是雜志、報紙、書籍、音頻、音樂、視頻以及云存儲內容)。蘋果只能通過應用程序內的購買獲得一部分收益。
11.15
Apps may only useauto-renewing subscriptionsforperiodicals (newspapers, magazines), business Apps (enterprise, productivity, professional creative, cloud storage),andmedia Apps (video, audio, voice),orthe App will be rejected
應用程序可以只使用自動更新訂閱期刊(報紙、雜志)、商業應用程序(企業類、效率類、專業創意類以及云存儲類)和媒體應用程序(視頻、音頻、聲音),否則應用程序將被拒絕。
11.16
Apps may enable additional approved featuresorfunctionality when usedincombination with specific approved physical products (such as a toy) aslongas the additional featuresandfunctionality are either completely dependent on such hardware (forexample an App that is used to control a telescope)oralso available through the App without the physical products, such as by way of rewardforachievementorby use of IAP
當與特定的經過審核的實體產品(比如玩具)結合使用時,應用程序可以使用獲得批準的附件功能,只要附加功能完全依賴于該硬件產品(比如一款用于控制望遠鏡的應用程序)或者也可以在不使用實物產品的情況下使用應用程序,比如作為成功的獎勵或者使用IAP。
11.17
Apps may facilitate transmission of approvedvirtualcurrencies provided that theydosoincompliance with all stateandfederal lawsforthe territoriesinwhich the app functions
如果應用功能遵照各州和聯邦法律,那么應用可以用來促進被認可的虛擬貨幣的流通。(新增)
12.1
Apps that scrape any information from Apple sites (forexample from apple.com, iTunes Store, App Store, iTunes Connect, Apple Developer Programs, etc.)orcreate rankingsusingcontent from Apple sitesandservices will be rejected
從蘋果網站(例如apple.com、iTunes Store、App Store、iTunes Connect以及Apple Developer Programs等)抓取任何信息或者使用蘋果網站內容和服務進行排名的應用程序將會被拒絕。
12.2
Apps may use approved Apple RSS feeds such as the iTunes Store RSS feed
應用軟件可以使用獲得批準的蘋果RSS feeds,例如iTunes Store RSS feeds。
12.3
Apps that are simply web clippings, content aggregators,ora collection of links, may be rejected
只是簡單的網頁剪切、內容整合或者收集鏈接的應用程序可能會被拒絕。
13.1
Apps that encourage users to use an Apple Deviceina way that may cause damage to the device will be rejected
慫恿用戶以可能造成損害的方式使用蘋果設備的應用軟件將會被拒絕。
13.2
Apps that rapidly drain the device's battery or generate excessive heat will be rejected
快速耗光設備電量或產生過多熱量的應用軟件將會被拒絕。
13.3
Apps whose use may resultinphysical harm may be rejected
能導致用戶人身傷害的app將會被拒絕(新增)
14.1
Any App that is defamatory, offensive, mean-spirited,orlikely to place the targeted individualorgroupinharm's way will be rejected
涉及誹謗、人身攻擊性質以及內容狹隘卑鄙的應用軟件或者打擊特定個人或組織的應用軟件將會被拒絕。
14.2
Professional political satiristsandhumorists are exempt from the ban on offensiveormean-spirited commentary
職業政治諷刺家和幽默作家不受這一條款約束。
14.3
Apps that display user generated content must include a methodforfiltering objectionable material, a mechanismforusers to flag offensive content,andthe ability to block abusive users from the service
EULA:app凡是帶有可隨用戶自行產生內容的,必須包含內容過濾功能,或者用戶自行標記屏蔽功能,以及拉黑功能
15.1
Apps portraying realistic images of peopleoranimals being killedormaimed, shot, stabbed, torturedorinjured will be rejected
應用程序中出現人或動物被殺、致殘以及槍擊、刺傷、拷打等受傷情形的真實畫面將會被拒絕。
15.2
Apps that depict violenceorabuse of children will be rejected
出現描繪暴力或虐待兒童等內容的應用程序將會被拒絕。
15.3
"Enemies"within the context of a game cannot solely target a specific race, culture, a real governmentorcorporation,orany other real entity
游戲中出現的“敵人”不可指向一個特定種族、文化、一個真實存在的政府、企業或者其他任何現實中的實體。
15.4
Apps involving realistic depictions of weaponsinsuch a way as to encourage illegalorreckless use of such weapons will be rejected
對武器進行真實描述以慫恿非法使用或濫用這些武器的應用程序將會被拒絕。
15.5
Apps that include games of Russian roulette will be rejected
包含俄羅斯輪盤賭博內容的游戲將會被拒。
16.1
Apps that present excessively objectionableorcrude content will be rejected
應用程序中出現過于令人反感或者低俗的內容將會被拒絕。
16.2
Apps that are primarily designed to upsetordisgust users will be rejected
在設計上激怒用戶或令人感到厭惡的應用程序將會被拒絕。
17.1
Apps cannot transmit data about a user without obtaining the user's prior permission and providing the user with access to information about how and where the data will be used
在未經用戶事先許可,或未告知用戶如何使用信息,在何處使用信息的情況下,應用程序不能傳輸用戶數據。
17.2
Apps that require users to share personal information, such as email addressanddate of birth,inorder to function will be rejected
要求用戶提供電子郵箱地址和出生日期等私人信息才可使用其功能的應用程序將會被拒絕。
17.3
Apps may askfordate of birth (oruse other age-gating mechanisms) onlyforthe purpose of complying with applicable children's privacy statutes, but must include some useful functionality or entertainment value regardless of the user's age
僅出于遵守適用的兒童隱私法規的目的,應用程序可以要求用戶的出生日期(或者使用其他age-gating機制),但是必須包括一些有用的功能或者娛樂價值,不管用戶年齡大小。
17.4
Apps that collect, transmit,orhave the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, the ability to chat, other personal data,orpersistent identifiers usedincombination with any of the above) from a minor must comply with applicable children's privacy statutes, and must include a privacy policy
應用程序收集、傳輸以及分享未成年用戶個人信息(比如名字、地址、郵件、位置、照片、視頻、繪畫、聊天以及其他個人數據,或者與以上所述相關的永久性標示符)必須遵守應用兒童隱私法規,并且必須包含隱私條款。
17.5
Apps that include account registrationoraccess a user’s existing account must include a privacy policyorthey will be rejected
包含賬號注冊或者訪問用戶現有賬號的應用程序必須包含隱私策略,否則將會被拒絕。
18.1
Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected
含有色情素材,也就是《韋氏詞典》中定義的“旨在激發情欲,對性器官或性行為的明確描述或展示,而無關美學或情緒感受”的程序將會被拒絕。
18.2
Apps that contain user generated content that is frequently pornographic (e.g."Chat Roulette"Apps) will be rejected
用戶頻繁提供生成色情內容的應用程序(比如以前的Chat Roulette程序)將會被拒絕。
19.1
Apps containing referencesorcommentary about a religious, culturalorethnic group that are defamatory, offensive, mean-spiritedorlikely to expose the targeted group to harmorviolence will be rejected
涉及宗教、文化或種族群體的引用或評論包含誹謗性、攻擊性或狹隘內容,或會使特定群體遭受傷害或暴力的應用程序將會被拒絕。
19.2
Apps may containorquote religious text provided the quotesortranslations are accurateandnotmisleading. Commentary should be educationalorinformative rather than inflammatory
程序可以包含或引用宗教經文,程序所提供的引用或翻譯必須準確且不會引起誤導。評論應該有教育意義,可以令人開闊眼界,而不應有煽動性。
20.1
Sweepstakesandcontests must be sponsored by the developer/company of the App
賭博和競賽必須由應用程序的開發者或者app所屬公司發起。
20.2
Official rulesforsweepstakesandcontests must be presentedinthe Appandmake it clear that Apple isnota sponsororinvolvedinthe activityinany manner
應用程序必須展示賭博和競賽的正式規則,并聲明蘋果不是發起者,也沒有以任何方式參與活動。
20.3
It must be permissible by lawforthe developer to run a lottery App,anda lottery App must have all of the following characteristics: consideration, chance,anda prize
開發者運營一款具有抽獎性質的應用必須經過法律允許,并且抽獎應用必須具備以下特征:報酬、機會以及獎品。
20.4
Apps that allow a user to directly purchase a raffle ticketinthe App will be rejected
允許用戶在應用中直接購買彩票或彩券的應用將會被拒。
20.5
Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing)orlotteries must have necessary licensingandpermissionsinthe locations where the App is used, must be restricted to those locations,andmust be free on the App Store
提供真錢游戲(比如體育博彩、撲克牌、賭場游戲以及賽馬)的應用程序必須有應用使用區當地必要的許可和允許,必須限制在這些區域,必須可以從App Store免費下載。
20.6
Apps that use IAP to purchase creditorcurrency to useinconjunction with real money gaming will be rejected
使用IAP購買信譽或者貨幣,且結合真錢游戲的應用將會被拒絕。
21.1
Apps that include the ability to make donations to recognized charitable organizations must be free
包含可以向已認證的慈善組織捐贈功能的應用程序必須是免費的。
21.2
The collection of charitable donations must be done via a web siteinSafarioran SMS
捐贈款項的募集必須通過Safari瀏覽器訪問web頁面或是手機短消息完成。
22.1
Apps must comply with all legal requirementsinany location where they are made available to users. It is the developer's obligation to understand and conform to all local laws
應用程序必須遵守所有發布地區當地法律,開發者有義務了解并遵守所有當地法
22.2
Apps that containfalse, fraudulentormisleading representationsoruse namesoricons similar to other Apps will be rejected
包含虛假,欺詐或誤導性陳述的程序將會被拒絕。
22.3
Apps that solicit, promote,orencourage criminalorclearly reckless behavior will be rejected
任何招徠、促進或鼓勵犯罪或明顯魯莽行為的程序將會被拒絕。
22.4
Apps that enable illegal file sharing will be rejected
支持非法文件共享的程序將會被拒絕。
22.5
Apps that are designedforuse as illegal gambling aids, including card counters, will be rejected
被設計用以非法賭博工具的應用程序(包括點算牌)將會被拒絕。
22.6
Apps that enable anonymousorprank phone callsorSMS/MMS messaging will be rejected
具有匿名或惡作劇撥打電話或發送類似短信/彩信功能的程序將會被拒絕。
22.7
Developers who create Apps that surreptitiously attempt to discover user passwordsorotherprivateuser data will be removed from the iOS Developer Program
任何開發暗中收集用戶密碼或用戶私人數據程序的開發者將會從iOS開發者計劃中除名。
22.8
Apps that contain DUI checkpoints that arenotpublished by law enforcement agencies,orencourageandenable drunk driving, will be rejected
包含非法律執行部分發布的DUI檢查點信息,或者慫恿/協助酒后駕車的應用將會被拒絕。
22.9
Apps that calculate medicinal dosages must be submitted by the manufacturer of those medicationsorrecognized institutions such as hospitals, insurance companies,anduniversities
任何計算藥用劑量的應用必須提交藥品制造商或者認可機構(比如醫院、保險公司以及高校)。
22.10
Apps that use iTunes music previewsinan unauthorized manner will be rejected
在未授權的情況下使用iTunes音樂預覽的應用程序將會被拒絕。
23.1
Passbook Passes can be used to makeorreceive payments, transmit offers,oroffer identification (such as movie tickets, airline tickets, couponsandreward offers). Other uses may resultinthe rejection of the Appandthe revocation of Passbook credentials
Passbook Passes可被用來支付或者接收支付,傳遞商業信息或者提供驗證(比如電影票、飛機票、優惠券以及其他),而把Passbook Passes用于其他用途的應用程序可能會遭到拒絕,并且會被撤銷Passbook證書。
23.2
Passes must include valid contact information from the issuer of the passorthe App will be rejectedandPassbook credentials may be revoked
Passes必須包含有效的pass發行人有效的聯系資料,否則app將會被拒絕,并且Passbook證書也會被取消。
23.3
Passes must besignedby the entity that will be distributing the pass under its own name, trademark,orbrandorthe App will be rejectedandPassbook credentials may be revoked
Passes必須經過實體簽名,并基于其名字、商標或者品牌進行分發,否則應用程序將會被拒絕,而Passbook證書也可能會被撤銷。
24.1
Appsinthe Kids Category must include a privacy policyandmust comply with applicable children's privacy statutes
主要供兒童使用的應用程序必須包含隱私政策,必須適用于應用程序的兒童隱私法。
24.2
Appsinthe Kids Category maynotinclude behavioral advertising (e.g. the advertiser maynotserve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids
主要供兒童使用的應用程序不允許包括行為廣告(比如基于用戶app內部活動的廣告),任何在應用程序中展示的上下文廣告必須適合兒童。
24.3
Appsinthe Kids Category must get parental permissionoruse a parental gate before allowing the user to linkoutof the apporengageincommerce
主要供兒童使用的應用程序必須得到家長許可或使用parental gate才能鏈接至應用程序外部或進行交易。
24.4
Appsinthe Kids Category must be made specificallyforkids ages5andunder, ages6-8,orages9-11
兒童類別中的應用程序必須標明“5歲以下,6-8歲或者9-11歲”。
25.1
Apps hosting extensions must comply with the App Extension Programming Guide
包含擴展的應用程序必須遵照App Extension Programming Guide(中文版,英文版)要求。
25.2
Apps hosting extensions must provide some functionality (help screens, additional settings)orthey will be rejected
包含擴展的應用程序必須提供某些功能(輔助屏幕,附加設置)否則將會被拒絕。
25.3
Apps hosting extensions that include marketing, advertising,orin-app purchasesintheir extension view will be rejected
如果擴展的視圖中包含營銷推廣、廣告或者IAP內容,那么包含該擴展的應用將會被拒絕。
25.4
Keyboard extensions must provide a methodforprogressing to the next keyboard
鍵盤擴展必須提供一個切換至下個鍵盤的方法。
25.5
Keyboard extensions must remain functional with no network accessorthey will be rejected
鍵盤擴展必須具有離線訪問功能,否則將會被拒絕。
25.6
Keyboard extensions must provide NumberandDecimal keyboard types as describedintheApp Extension Programming Guideorthey will be rejected
鍵盤擴展必須提供和App Extension Programming Guide描述一致的數字和十進鍵盤類型,否則將會被拒絕。
25.7
Apps offering Keyboard extensions must have a primary category of Utilitiesanda privacy policyorthey will be rejected
提供鍵盤擴展的應用必須擁有基本的功能分類和隱私政策,否則將會被拒絕。
25.8
Apps offering Keyboard extensions may only collect user activity to enhance the functionality of their keyboard extension on the iOS deviceorthey may be rejected
提供鍵盤擴展的應用程序只允許收集用戶活動以增強鍵盤擴展在iOS設備上的功能,否則將會被拒絕。
26.1
Appsusingthe HomeKit framework must have a primary purpose of providing home automation services
使用HomeKit框架的應用程序必須有提供家庭自動化服務的主要目的。
26.2
Appsusingthe HomeKit framework must indicatethisusageintheir marketing textandthey must provide a privacy policyorthey will be rejected
使用HomeKit框架的應用程序必須在營銷文本中說明用途,同時必須提供隱私政策,否則將會被拒絕。
26.3
Apps mustnotuse data gathered from the HomeKit APIsforadvertisingorother use-based data mining
應用程序不允許將從HomeKitAPI收集的數據用于廣告宣傳或者其他基于使用的數據挖掘。
26.4
Appsusingdata gathered from the HomeKit APIforpurposes other than improving the user experienceorhardware/software performanceinproviding home automation functionality will be rejected
出于其他目的使用從HomeKit API收集的數據,而不是用于提高用戶體驗或者家庭自動化功能中硬件/軟件性能,這類應用將會被拒絕。
27.1
Appsusingthe HealthKit frameworkorconducting human subject researchforhealth purposes, such as through the use of ResearchKit, must comply with applicable lawforeach Territoryinwhich the App is made available, as well as Sections3.3.28and3.3.39of theiOS Developer Program License Agreement
使用HealthKit框架的應用程序必須遵守其所在區域的適用法律,以及iOS Developer Program License Agreement中的3.3.28和3.39條款。
27.2
Apps that writefalseorinaccurate data into HealthKit will be rejected
將虛假或者錯誤的數據寫入HealthKit的應用程序將會被拒絕。
27.3
Appsusingthe HealthKit framework that store users’ health informationiniCloud will be rejected
使用HealthKit框架iCloud中儲存用戶健康信息的應用程序將會被拒絕。
27.4
Apps maynotuseordisclose to third parties user data gathered from the HealthKit APIorfrom health-related human subject researchforadvertisingorother use-based data mining purposes other than improving health,orforthe purpose of health research
應用程序不允許將通過HealthKit API收集的用戶數據用作廣告宣傳或者基于使用的數據挖掘目的,除了改善健康、醫療、健康管理以及醫學研究目的。
27.5
Apps that share user data acquired via the HealthKit API with third parties without user consent will be rejected.
27.5未經用戶許可與第三方分享通過HealthKit API獲得的用戶數據的應用程序將會被拒絕。
27.6
Appsusingthe HealthKit framework must indicate integration with the Health appintheir marketing textandmust clearly identify the HealthKit functionalityinthe app’s user interface
使用HealthKit框架的應用程序必須在營銷文本中說明集成了Health app,同時必須在app用戶界面清楚闡釋HealthKit功能。
27.7
Appsusingthe HealthKit frameworkorconducting human subject research must provide a privacy policyorthey will be rejected
使用HealthKit框架的應用程序必須提供隱私政策,否則將會被拒絕。
27.8
Apps that provide diagnoses, treatment advice,orcontrol hardware designed to diagnoseortreat medical conditions thatdonotprovide written regulatory approval upon request will be rejected
提供診斷、治療建議或者控制硬件以診斷或者治療疾病的應用,若沒有根據要求提供書面的監管審批,將會被拒絕。
27.9
Apps conducting health-related human subject research must obtain consent from participantsor,inthecaseof minors, their parentorguardian. Such consent must include the (a) nature, purpose,andduration of the research; (b) procedures, risks,andbenefits to the participant; (c) information about confidentialityandhandling of data (including any sharing with third parties); (d) a point of contactforparticipant questions;and(e) the withdrawal process
應用關于人類健康的研究必須得到參與者的同意或是未成年人的父母或監護人的同意,包括(1)性質,目的和研究的時間期限;(2)程序,風險和參與者的利益;(3)信息的保密以及數據的處理(包括與第三方共享信息);(4)參與者問題聯系(5)退出過程。
27.10
Apps conducting health-related human subject research must secure approval from an independent ethics review board. Proof of such approval must be provided upon request
應用關于人類健康相關的研究必須得到倫理審查委員會的同意并提供證明。
28.1
Apps may only use TestFlight to beta test apps intendedforpublicdistributionandmust comply with the full App Review Guidelines.
應用程序僅能使用TestFlight對以公開發布為目的的應用進行beta版測試,且必須遵守完整的App Review Guidelines。
28.2
AppsusingTestFlight must be submittedforreview whenever a build contains material changes to contentorfunctionality
當版本中包含的內容或功能有重大變化時,使用TestFlight的應用程序必須提交審核。
28.3
AppsusingTestFlight maynotbe distributed to testersinexchangeforcompensation of any kind.
使用TestFlight的應用程序不允許分發給測試者,以作為任何形式的補償。
29.1
AppsusingApple Pay must provide all material purchase information to the user prior to sale of any goodorserviceorthey will be rejected; AppsusingApple Pay to offer recurring payments must, at a minimum, disclose the length of the renewal termandthe fact that it willcontinueuntil canceled, what will be provided during each period, the charges that will be billed to the customer,andhow to cancel.
使用Apple Pay的應用程序必須在出售任何商品或者服務之前為用戶提供所有材料的購買信息,否則將會被拒絕。
29.2
AppsusingApple Pay must use Apple Pay brandinganduser interface elements correctlyandas describedinthe Apple Pay Identity Guidelinesorthey will be rejected
使用Apple Pay的應用程序必須正確使用Apple Pay Human Interface Guidelines中的Apple Pay標識和用戶界面元素,否則將會被拒絕。
29.3
AppsusingApple Pay as a purchasing mechanism maynotoffer goodsorservices that violate the law of any territoryinwhich the goodorservice will be deliveredandmaynotbe usedforany illegal purpose
使用Apple Pay的應用程序不能提供觸犯任何領域范圍法律的用于交付的商品或者服務,也不能用作任何非法目的。
29.4
AppsusingApple Pay must provide a privacy policyorthey will be rejected.
使用Apple Pay的應用程序必須提供隱私政策,否則將會被拒絕。
29.5
AppsusingApple Pay may only share user data acquired via Apple Pay with third parties when provided to facilitateorimprove delivery of goodsandservicesorto comply with legal requirements
只有為了促進或提高商品和服務的交付,或者依照法律要求,使用Apple Pay的應用程序才能與第三方分享通過Apple Pay獲得的數據。
x.2
PLA Section1.2:
"You"and"Your"meansandrefers to the person(s)orlegal entity (whether the company, organization, educational institution,orgovernmental agency, instrumentality,ordepartment)usingthe Apple Softwareorotherwise exercising rights underthisAgreement. For the sake of clarity, You may authorize contractors to develop Applications on Your behalf, but any such Applications must be submitted under Your developer account.
If you have published these apps on behalf of a client, it would be appropriateforyour client to enrollinthe iOS Developer Program, then add you to their development team so you can develop an appforthem to submit under their developer account.
"You"and"Your"是指個人或者合法實體在本協議下(包括公司,組織,教育機構,或政府機構,部門)使用Apple軟件或行使權力。您可以授權您的合同商代表您開發應用,但是所開發的應用必須在您的開發者賬戶下進行提交。如果您代表客戶發行應用,您的客戶可以參加iOS開發者計劃,把您加入進開發者團隊,這一您就可以在他們的賬戶下提交應用。
x.3
Advertising Identifier:
PLA3.3.12YouandYour Applications (andany third party with whom You have contracted to serve
advertising) may use the Advertising Identifier,andany information obtained through the use of the
Advertising Identifier, onlyforthe purpose of serving advertising. If a user resets the Advertising
Identifier, then You agreenotto combine, correlate, linkorotherwise associate, either directlyor
indirectly, the prior Advertising Identifierandany derived information with the reset Advertising Identifier.
如果您的應用(以及提供廣告的第三方)要調用IDFA或包含IDFA相關信息,必須在應用里投放廣告。如果用戶重置IDFA,您不能將重置后的IDFA與重置前的IDFA相關聯。