原文地址:https://www.quora.com/What-is-it-like-to-be-a-Product-Manager-at-Quora
摘出的一部分話:
一、萬(wàn)變不離其宗,常規(guī)PM要思考的事情:
When you're a Product Manager you basically need to do a few high level things:
- Define the scope of a project in terms of qualitative and quantitative goals.
- Prioritize the set of projects you are going to work on now relative to the 100 things you could also be doing at any point in time.
- Align resources (engineers, designers, analysts) with prioritized projects and enable people on your team to succeed by removing obstacles and providing clarity on product/project objectives when necessary.
- Reporting on the success/failure of something you worked on.
- Constantly be thinking ahead on what your team should be working on next so that there is continuity in the direction of your work and that direction is aligned with the higher level goals of the company.
作為一個(gè)產(chǎn)品經(jīng)理,你需要做以下幾件事情:
- 確定項(xiàng)目的目標(biāo)和范圍(定性和定量);
- 確定你在做的項(xiàng)目的優(yōu)先級(jí),而不是你隨時(shí)都可以做的100件事;
- 平衡資源(程序員、設(shè)計(jì)、分析師)優(yōu)先考慮的項(xiàng)目,如果有必要的話,提供清晰的產(chǎn)品/項(xiàng)目目標(biāo),使得你的團(tuán)隊(duì)中的人員能夠成功的清除障礙;
- 報(bào)告你項(xiàng)目中成功的或者失敗的事情;( 隨時(shí)同步項(xiàng)目的得與失?)
- 一定要在當(dāng)下想清楚下一步要做什么,確保你工作的方向是跟公司的下一步戰(zhàn)略保持一致的。
二、結(jié)合實(shí)際,作者在Quora中作為產(chǎn)品的職責(zé):
All of that applies to being a PM at Quora and just about any other company for that matter. But here are a few ways in which the PM position here is different:
- There is a high appetite for "risk" in the sense that we're urged to be aggressive in the name of making Quora a mainstream product. Not many companies have the same risk perspective and that heavily impacts the role of everyone at the company, including a PM. For me that means I can move quicker, place bigger bets, and think about product opportunities in the absence of constraints.
- At the moment I am one of two PMs. Sandra Liu Huang is my manager and the head PM. Since there are only two of us that means we get to touch a rather large surface area of product features. At larger companies you may be the PM of a very specific feature. At Quora I get to dabble in various parts of the product ranging from transactional and digest emails, to question pages, to the homepage and the new user experience, etc. It's wonderful experience since you develop a really strong understanding of how the various product features contribute to the overall success of the company/product.
- I get to work with top tier engineers and designers on an incredibly well-built technology stack that makes building, deploying, iterating and repeating trivially easy to do. I've worked on technology stacks before that were rigid and difficult to develop on. That usually leads to the life of a PM being spent in meetings talking about the stuff you'd like to do more than you actually get to do stuff. At Quora I get to build and ship a lot of stuff. It's awesome.
- I am the PM on User Growth which means that I spend all of my time with engineers/designers/analysts trying to figure out how to engineer the product to grow itself. It's hard but fun.
上述方法及適用于Quora,也同樣適用于其它公司。但在Quora也有一些不同的處理方式:
- 這里有一個(gè)高風(fēng)險(xiǎn)的事情,我們被敦促做主流的產(chǎn)品,并不是所有公司都有相同的風(fēng)險(xiǎn),并影響到包括產(chǎn)品在內(nèi)的全公司的每一個(gè)人。對(duì)我來(lái)說(shuō),那意味著我可以更快速移動(dòng),下更大的賭注,在沒(méi)有約束的情況下創(chuàng)造更多的機(jī)會(huì)。
- 當(dāng)時(shí)我是兩名產(chǎn)品中的一名。Sandra Liu Huang是我的主管并且是產(chǎn)品的頭。只有兩名產(chǎn)品意味著我們必須想到更廣闊的產(chǎn)品功能。在一些大公司你可能會(huì)專人專項(xiàng)負(fù)責(zé)一個(gè)方向的產(chǎn)品。在Quora我得到了從交易的產(chǎn)品的各個(gè)部分涉獵和消化電子郵件,例如問(wèn)題頁(yè),主頁(yè)和新的用戶體驗(yàn)。當(dāng)你真正理解了產(chǎn)品功能對(duì)整個(gè)公司或產(chǎn)品的貢獻(xiàn)時(shí)會(huì)是一段奇妙的體驗(yàn)。
- 當(dāng)我跟一線的程序員和設(shè)計(jì)師一起工作時(shí),用一種難以置信的科技棧使得創(chuàng)建、部署、循環(huán)訪問(wèn)和瑣細(xì)的重復(fù)都變得很容易去做。如果不是他們會(huì)變的死版和困難。這通常導(dǎo)致PM的生活中談?wù)撃阆胍龅谋饶阏嬲玫降臇|西做的東西會(huì)更多。在Quora我可以創(chuàng)造和管理更多的事務(wù)。這是極好的。
- 我是用戶增長(zhǎng)的PM,這意味著我需要更多時(shí)間和技術(shù)/設(shè)計(jì)/數(shù)據(jù)分析員一起去解決如何讓產(chǎn)品更好的良性發(fā)展。這很難但是很有意思。