Culture is the by-product of consistent behavior.
Instant cultures are artificial cultures. They're big bangs made of mission statements, declarations, and rules. They are obvious, ugly, and plastic. Artificial culture is paint. Real culture is patina.
時間很短的文化是虛假文化。它們是使命，宣言，和規則組成的轟動性說明。它們是顯而易見的，丑陋的并是虛假的。虛假文化是油漆，真正的文化是銅綠。（這兩句話不太好翻譯，采用比喻的方式對比虛假和真正的文化）
You don't create a culture. It happens. This is why new companies don't have a culture. Culture is the byproduct of consistent behavior. If you encourage people to share, then sharing will be built into your culture. If you reward trust, then trust will be built in. If you treat customers right, then treating customers right becomes your culture.
你不會創造出一種文化來。它僅僅自然發生。這就是為什么初創公司沒有文化的原因。文化是持續行為的副產品。如果你鼓勵大家分享，就會建立起分享的文化。如果你回報信任，那么信任就會成為文化。如果你正確的對待客戶，那么正確地對待顧客就會成為你的文化。
這里體現了作者真實不做作的特點。坦白地說，新公司沒有文化。文化的根源是固定的行為模式。然后用三個排比句來說明。
Culture isn't a foosball table or trust falls. It isn't policy. It isn't Christimas party or the company pinic. Those are objects or events, not culture. And it's not a Slogan, either. Culture is action, not words.
文化不是桌上足球或信任摔（向后倒下，同伴接住的游戲）。不是策略。不是圣誕聚會或公司聚餐。這些都是事件，不是文化。同樣，文化也不是口號。文化是行為，不是語言。
這里作者告訴我們大多數公司的活動僅僅是活動，不是文化。那么自然我們就好奇，什么是文化呢？給出的答案是行動。
So don't worry too much about it. Don't force it. You can't install a culture. Like a fine scotch, you've got to give it time to develop.
所以不要太擔心文化，不要急迫。你無法安裝文化。就像上好的威士忌樣，你必須給它時間來發酵。
給出結論。用了一個非常好的比喻。
