話不多說，以下是蘋果的拒絕文案
一、提交后被調查
Hello,
Thank you for submitting your app for review.
We need additional time to evaluate your submission and Apple Developer Program account. Your submission status will appear as "Rejected" in App Store Connect while we investigate. However, we do not require a revised binary or additional information from you at this time.
If we notice any issues that require your attention, we will let you know via App Store Connect. If we find no issues with your submission or account, the submission will be approved.
If you have not heard back from us after 7 business days from the date you received this message and would like to inquire about the status of our review, you may file a request via the Apple Developer Contact Us page.
Best regards,
App Store Review
感謝您提交您的應用以供審核。
我們需要更多時間來評估您的提交和 Apple Developer Program 帳戶。 在我們調查期間，您的提交狀態將在 App Store Connect 中顯示為“已拒絕”。 但是，我們目前不需要您提供修改后的二進制文件或其他信息。
如果我們發現任何需要您注意的問題，我們將通過 App Store Connect 通知您。 如果我們發現您的提交或帳戶沒有問題，提交將被批準。
如果您在收到此消息之日起 7 個工作日后仍未收到我們的回復，并且想查詢我們的審核狀態，您可以通過 Apple 開發者聯系我們頁面提出請求。
此致，
應用商店評論
二、4.3被拒?Guideline 4.3 - Design
We noticed that your app provides the same feature set as other apps submitted to the App Store; it simply varies in content or language, which is considered a form of spam.
The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.
Next Steps
- Review the Design section of theApp Store Review Guidelines.
- Ensure your app is compliant with all sections of theApp Store Review Guidelinesand theTerms & Conditionsof the Apple Developer Program.
- Once your app is fully compliant, resubmit your app for review.
When creating multiple apps where content is the only varying element, you should offer a single app to deliver differing content to customers. If you would like to offer this content for purchase, it would be appropriate to use the in-app purchase API.
Alternatively, you may consider creating a web app, which looks and behaves similar to a native app when the customer adds it to their Home screen. Refer to theConfiguring Web Applicationssection of the Safari Web Content Guide for more information.
Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review theTerms & Conditionsof the Apple Developer Program to learn more about our policies regarding termination.
解決辦法：4.3從2018年開始，就很難，建議刪除此APP，重新設計新UI，代碼重新換一種思路，重新寫，有條件換開發者賬戶，沒有條件就旁邊重新創建一個新的app，目前我4個App被4.3，其中2個是第二次更新版本的時候被4.3，修改后就過了1個，另外在旁邊創建過了一個，刪除放棄了2個。
三、封號，下架
Hello,
Upon further review of the activity associated with your Apple Developer Program membership, we have determined that your membership, or a membership associated with your account, has been used for dishonest or fraudulent activity.? Given the severity of the issues we identified, all apps associated with your Apple Developer Program account have been removed from the App Store and your account has been flagged for removal.
Specifically, we found that one or more apps in your account engaged in concept or feature switch schemes, in direct violation of section 3.2(f) Apple Developer Program License Agreement, which states:
"You will not, directly or indirectly, commit any act intended to interfere with any of the Apple Software or Services, the intent of this Agreement, or Apple’s business practices including, but not limited to, taking actions that may hinder the performance or intended use of the App Store, Custom App Distribution, TestFlight, Xcode Cloud, Ad Hoc distribution, or the Program (e.g., submitting fraudulent reviews of Your own Application or any third party application, choosing a name for Your Application that is substantially similar to the name of a third party application in order to create consumer confusion, or squatting on application names to prevent legitimate third party use). Further, You will not engage, or encourage others to engage, in any unlawful, unfair, misleading, fraudulent, improper, or dishonest acts or business practices relating to Your Covered Products (e.g., engaging in bait-and-switch pricing, consumer misrepresentation, deceptive business practices, or unfair competition against other developers)."
Because your account has been flagged for removal, any earnings payments are paused. Transferring your apps to another Apple Developer Program account or creating new accounts after receiving this message may result in the termination of the new or associated accounts.
If you would like to appeal this termination decision to the App Review Board, you must do so within 30 calendar days. When submitting your appeal, be sure to select "I would like to appeal an app rejection or app removal" from the drop-down menu on the Contact the App Review Team page and provide a written statement that includes the following:
- A thorough explanation of the issues we identified
- Specific steps you will take to prevent its recurrence
- New information clarifying these issues, if you disagree with our findings
Otherwise, your Apple Developer Program membership will be terminated. If you have questions, contact us.
Best regards,
App Store Review
就是虛假，欺騙，A/B 面，審核是A，審核通過是B。
總結下個人上架的內容，然后大家可以一起討論下
1、新注冊的賬戶，注冊后創建包名和App，過2-3個月提交app，注冊人是新人（之前從未從事過互聯網行業），付款688是支付寶或微信，國內賬戶
2、電腦+手機+網絡環境，設備都是 新買的，沒有連過任何相關的網絡，換地點打包。
3、UI設計，每一款包，都是UI新設計的圖，沒有抄襲其他app，可能部分設計頁面單一相似，類型是 社交 類app。
4、代碼?有時候用 frame ,有時候用 Masonry ，有時候用xib，部分代碼用的Swift，類名，方法名，控件名，資源名，我都是用拼音+英文+app名字 +字母，反正就是比較長。 包體大小30M以內，無支付，無隱藏功能，無開關
5、后臺服務器域名都是獨一無二的ip地址
提交后，還是遇到 被調出的情況，然后過了7個工作日回復，回復后 要么4.3，要么14天封號，如此循環，
實在是不清楚，蘋果調查賬戶的依據是什么，期間我還電話跟美國審核人員溝通過，得到的回復 還是那些官方的話術，代碼或UI或功能 與蘋果商店其他app相似，建議設計一款獨一無二的產品，期待您的下次提交
