W8L7-商業(yè)基礎(chǔ)-經(jīng)典電商模式
1.假如你是一個移動電源/服裝/化妝品/或其他商品的商家，打算去天貓或京東開個專賣店，比較一下兩個平臺你各自需要準(zhǔn)備的材料和資金成本。
答：
一、天貓:
1.天貓開店需要企業(yè)資格證。
2.要有品牌注冊證明，另外還必須有自由品牌人證，或者品牌所有人的銷售授權(quán)。
3.繳納保證金。
4.給淘寶繳納六萬元的技術(shù)服務(wù)費(fèi)。
二、京東:
1.公司注冊資金50萬及50萬以上人民幣。
2.需要確保授權(quán)鏈條的完整，即申請入駐企業(yè)拿到的授權(quán)能夠逐級逆推回品牌商
3.所有入駐的企業(yè)必須給消費(fèi)者提供正規(guī)發(fā)票，發(fā)票蓋章的公司名稱必須與商家與東合作的公司名稱一致
4.京東商城暫不接受未取得國家商標(biāo)總局頒發(fā)的商標(biāo)注冊證或商標(biāo)受理通知書的境外品牌的開店申請
5.入駐前后提供的相關(guān)資質(zhì)的真實(shí)有效性
2.通過B2B平臺，為老家的某家制造型企業(yè)尋找線上客戶，給出使用該平臺的理由。參考艾瑞數(shù)據(jù)B2B網(wǎng)站。
答:?
什么企業(yè)都可以
線上平臺：阿里巴巴(1688.com)
理由：該平臺覆蓋人數(shù)大，知名度高。
3.閱讀三篇以上分別包含B2B、B2C、C2C主題相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容
答：
B2B
Business-to-business(B2Bor, in some countries,BtoB) refers to a situation where one business makes a commercial transaction with another. This typically occurs when:A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).A business needs the services of another for operational reasons (e.g. a food manufacturer employing anaccountancyfirm toaudittheir finances).A business re-sells goods and services produced by others (e.g. aretailerbuying the end product from the food manufacturer).
文章鏈接：https://en.wikipedia.org/wiki/Business-to-business
重點(diǎn)詞匯：accountanc會計(jì) ?autid審計(jì) ?retailer零售商
B2C
Business to consumer, or B2C sales, is related to the selling of products to one individual consumer. An example of B2C includes retail sales, as the items sold are directly targeted and consumed by one individual person. In general, the B2C sales cycle is shorter, as the consumer is encouraged to purchase the product on the spot. In addition, B2C selling does not usually include more than one individual in the decision making process.
文章鏈接：https://www.cpsa.com/resources/articles/what-is-the-difference-between-b2b-and-b2c-sales
重點(diǎn)詞匯：consumer消費(fèi)者 ?encourage獎勵
C2C
c2c, or customer-to-customer, or consumer-to-consumer, is a business model that facilitates the transaction of products or services between customers.
文章鏈接：http://www.businessnewsdaily.com/5084-what-is-c2c.html
重點(diǎn)詞匯：customer消費(fèi)者 ?transaction事務(wù)
W8L8-商業(yè)基礎(chǔ)-網(wǎng)購微創(chuàng)新
1.什么情況下，你會安裝一個新app？什么情況下，你會推薦他人安裝一個app？
答：在有一定需求的情況下，老師要求安裝的，確實(shí)對我有用的時候，我會裝一個新APP。
? ? ? ?我覺得這個APP針對的很好用，然后他人也會有用到這個APP的時候，我會推薦他安裝。
2.閱讀一篇以上ecommerce? innovate相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容
The Next Wave of E-Commerce Innovation
摘要：By Carine Carmy, Director of Marketing for the NY start-up Shapeways, a 3D-printing marketplace with a community of over 150,000 users
In the United States, online retail is experiencing double-digit growth. By 2015 it is projected to be a nearly $300 billion market. So what will drive future growth
文章鏈接：https://www.forbes.com/sites/techonomy/2012/06/11/the-next-wave-of-e-commerce-innovation/
重點(diǎn)詞匯：autarchy 閉關(guān)自守 ?primary sector 初級成分 ?private sector 私營成分,私營部門 ?public sector 公共部門,公共成分 ?economic channels 經(jīng)濟(jì)渠道 ?economic balance 經(jīng)濟(jì)平衡 ?economic fluctuation 經(jīng)濟(jì)波動
