W9L9跨境和社交
通過前面提及的“跨境電商緊缺人才需求目錄”,尋找自己感興趣的崗位,并寫出從目前開始到能達到崗位要求需要努力的內容。
崗位:UI設計? ? ? 要求:2年以上網站設計工作經驗;熟練掌握Photoshop,Illustrato,Flash,dreamweaver等相關軟件;有豐富的設計理論知識和對流行趨勢敏銳的洞察力;良好的網頁布局規則,交互界面設計規范,有良好的用戶體驗設計經驗。
.舉例說明做得特別好的社交電商app或賣家。
舉例:拼多多? 說明:1.用戶通過微信群、微信朋友圈等社交關系,將商品拼團信息分享出去,好友通過點擊鏈接,與用戶拼團,以低價完成商品購買。2.打假,品控團隊 3..品牌商品入駐? 3.APP內的活動,多數以現金優惠券形式存在,近期拼多多APP獨家贊助了第二季《中國新歌聲》,應用內也上線了簽到功能,用戶通過在拼多多APP內簽到,領取現金紅包。
.閱讀一篇以上Cross-border e-Commerce 相關英文文章,按最新要求列出相關內容
Cross Border e-commerce- Selling to Canada and USA
主旨:Cross-border e-commerce is going to become the next growth driver for the e-commerce industry.And online fraud, non-payment, language barriers, multi-currency, international shipping overheads are just to name a few.First, selling to Canada-Your product portfolio.Than the NAFTA compliance?origin of the producen.Nest,Choosing a Shipping Company to ship to Canada.When selling to USA ,Checking the eligibility of the product you want to sell.International selling for Omni-Channel Sellers can be overwhelming.
關鍵詞:eligibility ?適任,合格;被選舉資格 ? ?shipment ??裝貨;裝載的貨物 multi-currency多種貨幣?overhead ?n. 企業的日常管理費用;雜項開支;一般費用 ? facilitate?促進;幫助;使容易 ?categories?類別(category的復數);分類 ?destination?目的地,終點 ?collaboration?合作;勾結;通敵
鏈接:https://www.orderhive.com/cross-border-e-commerce-selling-to-canada-and-usa
W9L10常見電商經營指標和概念
寫出基于流量,轉化率,客單價和ARPU值等的網店或app收入計算公式,據此給出提高收入的方法。
公式:收入=流量×轉化率×客單價
方法:1.對網店店鋪進行美化,促銷活動,優惠券,砸金蛋、抽獎等活動,從而提高流量和轉化率。2.降低商品的成本,提高ARPU。3.商品單價增加,提高客單價。
.閱讀一篇以上ARPU?相關英文文章,按最新要求列出相關內容
Opinion ARPU is Dead,long live ARPA!
主旨:ARPU was borne from a wireless age when voice, post-paid, and subscriptions were the dominant drivers of success.Furthermore, assuming the operator has the customer’s permission, these insights can be shared with third parties to provide a richer user experience inside and outside the operator’s network, as well as enabling another source of revenue for the operator.Additionally, having visibility of a customer’s devices, location, mobility habits, and usage patterns, can help operators to better tailor the services and offers available to that customer.
關鍵詞:wireless無線的;無線電的 ? ?aggregate?n. 合計;集合體;總計 ? ?constructive. 建設性的;推定的;構造上的;有助益的 ? ?infrastructure?. 基礎設施;公共建設;下部構造 ?mobility ?流動性;移動性; 流動;機動性 ?revenue ? n. 稅收,國家的收入;收益 ?precise 精確的;明確的;嚴格的??
鏈接:https://www.eurocomms.com/features/opinion/9073-opinion-arpu-is-dead-long-live-arpa