3 StepsTo Succeeding In Today's Digital Economy
在當今數字經濟取得成功的3個步驟
The entirety ofwhat we touch, say, and do produces data – and our fingerprints are digitallyover it all. On any particular day, over 1.3 billion people are connecting witheach other on social media. About 9 billion sensors are following a lot of whatis created, purchased, and shipped. And all of this action generates data –quite a bit of it.
我們所接觸，說和做的全部都能產生數據，而且我們的指紋也是數字的。在任何一天，超過13億的人通過社會媒體相互連接。大約900萬的傳感器正在被制造，采購以及運輸。所有的這些行動都能產生數據，而且相當多。
Notwithstanding,each piece of data is certainly not created all by itself. Alternately, it is asymbol of various complex connections between people, instruments andbusinesses. It’s easy to see these connections working, what with theestablishment of ‘smart’ cars, smartphones, and other interactive devices.
雖然，每一份數據并不是全部由其本身創造。相反，它是人，儀器以及企業之間廣泛而復雜連接的標志。很容易看到這些連接在建立“智能”汽車，智能手機以及其他互動設備時所發揮的作用。
As businesses goon using technology and add to this sea of data, the Internet of Things (IoT) –which yours truly predicted about a year and a half ago Could Be The BiggestThing In Retail And It’s NotMobile– starts to take a more paramount role in the synergy of commerce andcommunity. Gartner predicts that the number of linked devices in the IoT willmultiply nearly thirty-fold in just a little more than a decade, increasingfrom about 900 million connected devices in 2009 to plus 26 billion by 2020.The result will be everything – businesses, processes, data, everythingtangible, in fact – will be interconnected in a network.
隨著企業持續使用這些技術并增加大量的數據，物聯網（IoT），一年半前堅定的預測會成為零售業最大的事件，而且不會變動，現在正開始在商業和社會的協同作用中發揮越來越重要的作用。Gartner預測物聯網連接設備的數量將在短短的十年內翻30倍，從2009年9億個連接設備，在2020年將會增長到260億個。這個結果將包括任何企業，流程，數據以及任何有形的東西，實際上，這將會在網絡中相互連接。
Customers use digital menu screens to order food at McDonald’s Corp.’s 505th Russian fastfood restaurant on its opening day at the Central Children’s Mall inMoscow,Russia,on Thursday, June 11, 2015. Europe was a bright spot for a company strugglingwith sluggish demand in bothAsiaand its homecountry.
當麥當勞公司在俄羅斯莫斯科中央兒童購物中心的俄羅斯第505個快餐連鎖分店，在2015年4月11日星期四開業時，客戶可以使用數字菜單屏幕進行點餐。對于那些在亞洲和自己本國掙扎于需求低迷的公司來說，歐洲是一個亮點。
In today’s digitaleconomy these factors are not the only ones that need to be taken into accountin order to be successful. Here are several more crucial steps to consider:
在如今的數字經濟中，想要取得成功僅僅將這些因素考慮進去還遠遠不夠，還有一些更加關鍵的步驟需要考慮：
1. DisruptiveMarketing
Richard Hollis,CEO of Holonis, an online correlated marketing platform for digital businessmarketing, says “With today’s powerful digital technology, businesses areliterally rebooting the economy with enterprise level software that formerlywas only available and affordable for giant corporations. That software is nowstandard for medium and small businesses that want to integrate all theirmarketing and advertising into one simple process that challenges the existingthinking and expectations of the marketplace. This is what is meant bydisruptive marketing.”
1.顛覆性營銷
Holonis是一個數字營銷業務的在線關聯營銷平臺，它的首席執行官Richard Hollis說：“擁有當前強有力的數字工具，企業可以通過之前只有大公司才能擔負起的企業級軟件重新啟動經濟。中小型企業標準化軟件希望將所有的營銷和廣告集成到一個挑戰現有市場思維和期望的簡單過程，這就是所謂的顛覆性營銷。”
This means, amongother things, that even the smallest businesses can now get on the bandwagonwith the latest disruptive marketing trends like experimental video andtransmedia storytelling.
這意味著，除了其他事項之外，即使最小的企業現在也能跟上最新顛覆性營銷趨勢的潮流，比如實驗視頻和跨媒體宣傳。
2. Your businesscan help consumers to a better, more plugged-in life
For ordinaryconsumers, this means a chance to lead safer, less complicated lives. Forinstance, connected cars are engineered to make driving more secure and shrinkcommute times due to connected instruments, real-time vehicle-to-vehiclecommunications, and previous route preference. When your product or service isviewed in this light, the ROI is bound to increase.
2.你的公司可以幫助消費者趨向一個更好和嵌入式的生活。對于普通的消費者，這意味著可以過上更安全，更單純的生活。比如，連接汽車可以通過連接儀器，實時車輛與車輛的交流以及提前的路線推薦來使駕駛更加安全并縮減通勤時間。如果你的產品或服務可以做到這些，那么投資回報率就會理所當然的增加。
There is also the?opportunity to share resources in a more accountable way. This type of?world-wide sharing of materials is increasing in popularity due to startups?such as Zipcar, Uber and Airbnb. By acting with business networks that?facilitate businesses to conduct trade between buyers and sellers that is as?convenient and simple as personal shopping networks like Amazon or Alibaba，consumers are coming to expect the same kind of easeand simplicity from every business and service they use. When you can deliveron that kind of consumer expectation you can expect increased customer loyalty.
這同樣還是以更加負責任的方式分享資源的一個機會。這種世界范圍內分享資源的方式正由于像Zipcar, Uber以及Airbnb這些創業公司的出現而不斷增加。通過與協助買家與賣家進行貿易的商務網絡，比如Amazon和Alibaba這樣簡單方便的購物網絡合作，消費者就會期盼從他們使用的任何企業和服務中能夠體驗到同樣的簡單和方便。如果你能滿足這樣的客戶期望，那么就會增加客戶忠誠度。
3. How fast canyou and your organization adapt?
When a companydecides to ignore the changes inherent in a networked economy, the result canbe extremely damaging. “The imperative for business leaders is clear: fallingbehind in creating internal and external networks could be a critical mistake,”research from McKinsey & Companyconcludes. The keystone to taking fulladvantage of the ever-changing digital economy is acceleration in gaining theproper insights at just the right time. This era of exceptional hyper-connectivitycalls for real-time enterprise on the part of management.
3.你以及你的企業的適應速度有多快？
當一個企業決定忽視網絡經濟內在的變化時，那么結果就會很糟。McKinsey & Company的研究總結道，“企業領導的當務之急非常清晰：滯后創建內部和外部網絡是個嚴重的失誤”。充分利用不斷變化的數字經濟的關鍵點就是在合適的時間加速獲取正確的見解。這個卓越的超鏈接時代需要實時企業管理。
尊重原創，轉載請聲明！
