In the past year, the capacity of downloading Pokemon Go, an AR game exceeded 750 million, making a big hit both in its revenue and word-of-mouth（口碑）..Nomura Dayu,the product manager of the game, introduced his work secrets in the book——Born in the countryside, how to make Pokemon Go.".
Nomura Dayu's first secret was to use "influence" to promote work.. In addition to being the product manager of the Pokémon GO, he also coordinates with the engineer team and the designer team. Since he has no upper or lower relationship with these colleagues, he will use "influence" to replace "order"". Nomura Dayu believes that product managers must first be understood and accepted by the relevant people, followed by explaining to others why the project should be done like that and which is very interesting, so as to better exercise their influence.
Second, make samples in as short a time as possible. It's hard to give up a product that's been manufactured for a year, but it's easy to give up a product that only takes three hours to make. This will not only avoid the cost of investing too much, but also make it possible to shape it through many practices.
Third, make a display of physical objects. When you collect articles, pictures, or plans, you'll find that everyone's image is different, so it's a good way to make a prototype.(原型)
Finally, don't deny any idea. Many of the functions of the Pokémon GO come from brain storming. For example, the company's designers have shown their samples, and actualize the function of capturing the wizard by using the AR technology in real life. Perhaps it is the starting point of "do not deny any idea" that props up the game.
爆款游戲開發者的工作秘訣
在過去一年，AR游戲《精靈寶可夢Go》（Pokemon Go）下載量突破了7.5億，不管是收益還是口碑都大獲成功。這款游戲的產品經理野村達雄在《生于鄉村，如何制作Pokemon Go》這本書里，介紹了他的工作秘訣。
野村達雄的第一個秘訣，是用“影響力”來推動工作。他除了擔任《精靈寶可夢Go》的產品經理之外，還要對工程師團隊和設計師團隊進行協調。由于他和這些同事之間沒有上下級關系，所以他會用“影響”別人的方式來取代“下命令”。野村達雄認為，產品經理首先要被相關的人理解和接納，其次是和別人說明這個項目“為什么要做”“哪個點很有趣”，這樣才能更好地發揮影響力。
第二，在盡可能短的時間里做出樣本。放棄一個用一年時間做出來的產品很難，而放棄一個只花了3個小時的產品就很容易。這樣不僅能避免投資代價過大，還能通過多次實踐讓靈感得以成形。
第三，做出可展示的實物。當你匯總文章、圖片或計劃書的時候，會發現每個人心里想到的形象都是不一樣的，所以把原型制作出來是一種很好的方式。
最后，不要否定任何想法。《精靈寶可夢Go》的很多功能都來自頭腦風暴。比如公司的設計師向大家展示了自己做的樣品，實現了用AR技術在實際生活里捕捉精靈的功能。也許正是這種“不要否定任何想法”的出發點撐起了這個游戲。
