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伯盾6.27聚劃算總結
前言：伯盾6.27聚劃算圓滿順利落幕，接下來淺析本次聚劃算總結。
6.27日前聚劃算寶貝預熱、銷量、收藏等情況：
?
?
6.27日聚劃算后的銷量、收藏情況：
?
本次聚劃算在6.27日早上10：00開團到28日6000件全部賣完。
一、?前期準備
1.?確定聚劃算報名的款式，確定庫存數，聚劃算后臺報名。
2.?聚劃算首頁制作，推廣圖制作（鉆展圖），聚劃算主圖，詳情頁修改。
3.?手機店鋪裝修，提高無線端轉化。
二、?活動與預期效果分析
1.?活動效果
?
支付寶27日當天成交額842300.39，第二天28日成交額為432866.04.聚劃算第一天是預熱效果很好的集中體現，也將決定本次聚劃算的整體勢態。
2.?27日-29日活動流量：
?
?
聚劃算的流量還是非常可觀的，比我們年中促的天貓專題流量差不多多兩倍！在無線端我們需要關注,成交大幅度上升。
?
?
可以看到6.19的無線端支付寶成交額為12萬，聚劃算當天的成交額為30萬，數據整整翻了差不多2.5倍！這是無線端裝修的體現，包括今年整個淘寶無線端的流量也非常可觀，后續需要繼續開發無線端的發展。
?(手機淘寶APP裝修)
?
6.27日聚劃算款以及主推款情況：
?
?
聚劃算帶動了我們主推款的太空鋁毛巾架，太空鋁毛巾架的瀏覽量跟訪客數都提升很大！詳情頁的關聯搭配也很重要，可以提升我們的客單價！?
?
三、?直通車、鉆展根據預算的投放情況
?
6.25-6.29直通車預算為2.5W?實際投入2W.
投產比為1.93
在直通車端我們新開通了店鋪推廣和明星店鋪,在后期的活動投放時?我們可以增加這兩塊的流量渠道.
?
鉆展：
?
鉆展預算2.2W?,預估實際投入1.3W?投產比為3.29
活動期間加大推廣和提前預熱對店鋪銷售有一定提升，
后期我們針對大促或者聚劃算,可以用鉆展繼續加大曝光.
四?、總結
本次單品聚劃算頁面裝修有很大提升空間，無線端我們也是重新裝修，盡可能提高無線端的轉化。預熱也很充足，在開團前期我們就通過鉆展來增加活動預熱效果跟品牌曝光，推廣費用控制在2.65%。聚劃算款2天就6000件全部賣完，提前完成目標是好事，但是也有不足，在備貨方面我們后期需要根據工廠生產能力實際情況合理的備貨。本次聚劃算圓滿完成，我們需要學會總結經驗，改善不足之處。
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