Day 1-2?
單詞作業+背景補充（掃除生詞句）
Notes on How to ask for what you want — and get it every time?
1/enlist 謀求（某人幫助）,應征入伍，贏得
Voluntarily join the military；hire for work or assistance
Eg: The government is keen to enlist his support for Poland’s entry into the EU.
2/at length 最后，終于；詳細地，詳盡的，
In detail;in the end
Eg: When I was there last year, I spoke at length about the threat of Islam.
3/Restive 不滿的，躁動不安的，感到厭煩的
Impatient especially under restriction or delay
Eg：Then came a steep rise in food and fuel prices and people at large became restive.
4/liven up 使...有生氣
Make lively；enliven；invigorate
Eg： Administrators are finding new ways to liven up the experience.
5/cut to the chase 開門見山，提到關鍵問題，轉入/切入正題
Get to the point without wasting time
Get down to brass tacks；come straight to the point
Eg: Cut to the chase and keep it simple by eliminating extraneous words and phrase.
6/butter people up 對...說好話，恭維，巴結，阿諛奉承
describe so.going overboard praising or complimenting another person.
Brown-nose, flattery,
Eg: Democrats say Mr.Putin unleashed a cyberwar on them to help the president-elect, essentially to butter up Mr. Trump.
7/laying it on (too thick) 夸張，過分的說，露骨的恭維
8/Ungratifying 不高興，不滿意，
Unappreciated,thankless
9/Attest 證實，作為...證據，作證
Certify, evidence,testify
Eg: Police records attests to his long history of violence.
10/Fiend 惡魔，對..有嗜好的人，...迷，...狂
Who loves sth. So much that it’s scary
Frug fiend 嗜毒鬼
Sugar-addicted jelly bean fiend
11/rattle on 喋喋不休的說
Talk incessantly and tiresomely
Eg:Don’t let her rattle on, which is a waste of your time and hers.
12/scorching wit and sense 劇烈的，尖刻的，炙熱的
Hot or dry enough to burn or parch a surface/hot
Eg: Situated almost directly on the equator, the mountain endures scorching days and freezing nights.
Day3-4?
邏輯導圖+神詞神句翻譯：
1.?On various occasions she has?persuaded me to do?things for her, just as she has?enlisted?thousands of others.
就像她可以說服成千上百的人一樣，?她能讓我心甘情愿地在各種場合受她驅使。
篤師譯：她向無數人尋求幫助,也成功的說服了我在許多事情上給予她支持。
Enlist: to persuade someone to help you to do sth:謀求（某人的幫助）
Enlist sb’s help/service(常見詞組，建議內化成積極儲備）
They hoped to enlist the help of the public in solving the crime.他們希望尋求公眾協助破案。
2.?Why?would?I give up a Saturday?on the basis of?watching a clip of a similar conference a year earlier?
憑什么看一個一年前類似會議的視頻，我就得把自己的周六貢獻出去。
篤師譯：我為何要放棄周末為他效勞呢？難道就因為看了前一年的會議視頻？
(自己翻譯的版本好兇的說...)
Would此處表示意愿(會，將會)
I wish you would be quiet for a minute.我希望你會安靜一會兒。
3.?There is no danger of ever?laying it on too thick. There is no level at which flattery stops working, according to?a study?by Jennifer Chatman of the University of California, Berkeley.
恭維的話再夸張也不為過。加州大學伯克利分校的JC的一項研究表明，
恭維不會到某個程度就失去效果。
篤師譯：用力夸獎永遠錯不了。加州伯克利大學Jennifer Chatman的一項研究顯示，任何類型的美言都能起到效果。
Lay on：原來意思是涂抹（顏料等），其實是呼應前段butter it up: butter大家都知道是黃油的意思，用作動詞是涂黃油，衍伸為甜言蜜語，討好奉承。此處用lay on則是呼應黃油涂再厚也不嫌多。如果童鞋們一時之間體會不到，也不用著急，聯系上下文總能推斷出來，這不，下一句作者就進一步解釋了：什么級別的好話都不會不奏效=黃油涂再厚也不為過。
4.?In addition to being flattering, the perfect please has to make you feel?not only wanted, but also needed. I read the email and said yes at once. I knew how?manipulative?it was, but I?could not help myself.
除了被恭維，完美的邀請讓你感覺對方不僅是想要請你，而且需要請你。我看完了郵件立馬回復接受邀請。我知道這封郵件不乏操縱說服的套路，但就是控制不住自己。
篤師譯：除了恭維以外，請求的最佳方式是讓人覺得自己不可或缺，而不僅僅是被邀請而已。我讀完郵件后立刻同意了。盡管我很清楚自己被忽悠了，但還是難以拒絕。
want只是想要，但不是必須，不是沒有他就不能活了: I want to go to the moon.
need是必需，通常說是必需品，生活中少不了他: I need to eat.
5.?And?rather than ask?if I had enjoyed it,?it would have been better?to?attest?how much they had?enjoyed having me.
與其說問我是否享受那次活動，不如直接證實我的加入為活動增色不少。
篤師譯：比起詢問我的感受，更佳的方式是證實我的到來令他們感到愉快。
全文中好多地方出現would,建議大家趁機打開詞典，好好研究一下would的各種用法哦。
6.?If only you would?join our panel on xxx. We have a lot of clever but worthy people talking, and?we need your genius to liven it up. Please say yes.
期待您能出席...小組討論。與會者機智風趣，可以與他們談笑風生，我們亟需您來點亮這次活動。您就答應了吧。
篤師譯：如果您愿意加入xxx討論小組就太好了。那里有許多充滿智慧且值得尊敬的嘉賓，我們需要您的超群魅力來帶動大家。請答應我們吧。
整個句子堪稱經典。首先，If only you would語氣相當禮貌客氣。其次，用your genius夸獎對方能力。再次，突出we need即讓對方感覺自己不可或缺，提升對方的自我存在感。
最后，Please say yes. 真切懇請。簡直無人能拒啊~
If only you would這樣的表達方式相當值得一學，基本上屬于客氣的最高級別：如果您能…就太好了。很多時候會看到if打頭的句子，如If you could please follow me. /If you could please open the box for me.用于比較正式的場合，是一種禮貌用語。比Please follow me要客氣舒緩的許多。
7.?Thank you for?bringing the evening to life?and for?your?scorching wit and sense. You are our own Tina Fey.
感謝您為今晚的活動帶來活力，感謝您讓人驚艷的才思與智慧。你就是我們的大咖。
篤師譯：您的才思敏捷讓整晚活動熠熠生輝，衷心感謝！您就是我們的Tina Fey.
蒂娜·菲（英文名：Elizabeth Tina Fey），1970年5月18日出生于賓夕法尼亞州上達比，美國劇作家、喜劇演員、演員、制片人。曾經是《周六夜現場》（Saturday Night Live，縮寫SNL，又稱周末夜現場）的靈魂人物。SNL是美國一檔于周六深夜時段直播的喜劇小品類綜藝節目。
神詞組：
1.?go on at length 詳細說明，論述；長篇大論
2.?cut to the chase 開門見山
3.?butter people up 拍馬屁，恭維；
to flatter（口語）恭維，奉承She liked to butter up every new boss she had.
4.?singularly ungratifying 非常不開心，不滿意；完全不能讓人滿意
5.?get sb to do sth/make sb do sth 操縱別人做某事，讓...心甘情愿做；
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 使某人做某事；
6.?run into sb 遇到，偶遇某人
7.?incline to do sth 傾向于做某事
8.?too vague to be convincing 太模糊了沒有說服力；太模糊所以不夠讓人信服
9.?be done with doing sth 做完了...事；完成...事
10.?rattle on?贅述；嘮叨不停
11.?fail to do its?job 沒有達到效果；沒能實現預期目的
?思維導圖
Day 5 運用所學 輸出
根據原文精神，寫一封郵件，邀請你敬仰的老師或領導來擔任某活動的嘉賓。
Dear professor Zhang,
Thanks for reading my mail.
Next week on Sunday(21th of May), the English department will host the annual English debate competition.
We sincerely hope you would come and join us in the judge panel as a special guest. Known as a distinguished debate titan , your coming will liven up the competition.What’s more,if only you would come, you will find yourself surrounded by an array of excellent and eloquent young speakers, who are passionately engaging in a battle of words and wits.No need to mention that all contestants are long for your talented guidance and sharp comments. Please say yes.
Yours
Sincerely
Molly
Day 6 復盤
1 附原文：
How to ask for what you want — and get it every time
Financial Times
Feb 13 2017
I know a woman who can get people to do whatever she wants. She can make busy executives give her their evenings, their thoughts and their money. On various occasions she has persuaded me to do things for her, just as she has enlisted thousands of others.
I ran into her the other day and asked what her secret was. “It is not hard,” she said. “I just say please and thank you.”
Actually it is not quite as simple as that. Most people know how to say please and thank you — or think they do. Almost everyone was taught that before they went to primary school. But hardly anyone has been taught how to do it properly.
Consider the following perfectly polite email I received recently from a man I know slightly. It began: “This year we are partnering with XXX to launch the second annual YYY conference. I know you are busy but we would love you to host a session on women in business on the Saturday.”
It then went on at length about the theme of the year and offered a link to a video of the previous year’s event. “Do let me know if that is feasible,” it ended.
It was not feasible. Why would I give up a Saturday on the basis of watching a clip of a similar conference a year earlier?
Thelength of the emailmade me feel restive and inclined to hit the delete button. To be reminded that I am busy merely provided an excuse to decline.
Now consider this message from my other acquaintance. Its subject line read: “If only you would...” and the email continued “... join our panel on xxx. We have a lot of clever but worthy people talking, and we need your genius to liven it up. Please say yes.”
What this does is cut to the chase — and the chase is flattery. The only truly effective way of saying please is to butter people up.
There is no danger of ever laying it on too thick. There is no level at which flattery stops working, according toa studyby Jennifer Chatman of the University of California, Berkeley.
In addition to being flattering, the perfect please has to make you feel not only wanted, but also needed. I read the email and said yes at once. I knew how manipulative it was, but I could not help myself.
Getting thank you right is just as easy, though just as uncommon. Consider the following failed attempt that landed in my inbox recently: “Thank you for talking at our function last week and for giving up your time. The feedback was excellent and we hope you enjoyed it.”
This was polite and professional. Yet it quite failed to do its job. For a start it was miles too slow — an emailed thank you should arrive within hours, not the following week.
Equally, to be thanked for your time is singularly ungratifying. Time takes no skill to give. To say the feedback was excellent was too vague to be convincing. And rather than ask if I had enjoyed it, it would have been better to attest how much they had enjoyed having me.
In rejecting this message, I felt the spirit of my mother. She was a fiend with the thank-you letter.
Every year on December 27 she sat us children down and made us write letters to everyone who had given us anything for Christmas. We had to specify what the present was, claim to be delighted with it, and (this was hardest) we had to say why.
When we were done with thanking, we had to keep writing until half way down the second page before signing off. Three of my mother’s four principles apply to the thank-you email. You thank specifically for the thing. You say why you liked it — and you must thank promptly. The only difference for me now is that I no longer have to rattle on for a page and a half. Indeed, the shorter the better.
And this is exactly what my persuasive acquaintance did. “Extraoooordinary”, said the subject line of the thank-you email that was waiting in my inbox when I awoke the next day. “Thank you for bringing the evening to life and for scorching wit and sense. You are our own Tina Fey.”
Actually, I had performed indifferently. I knew that — and so did she. We both understood the game she was playing. But no matter. The next time she asks me to do something, I will comply.
***附2 去年的做過一篇“science of persuasion”的復述任務，私認為和這個話題相關性還蠻高，扒拉出來，復盤加深印象。
說服業慣用的六項基本原則：互惠原則，稀缺性，權威性，承諾一致性，喜好，社會認同。
視頻網頁鏈接：http://v.youku.com/v_show/id_XNTE0MDc3MzMy.html
*** 附3 science of persuasion參考文本（不客氣，要學習雷鋒）
Researchers?have?been?studying?the?factors?that?influence?us?to?say?yes
to?the?requests?of?others?for?over?60?years,and?there?can?be?no?doubt?that
there's?a?science?to?how?we?are?persuaded,?and?a?lot?of?this?science?is
surprising.When?making?a?decision,?it?would?be?nice?to?think?that?people
consider?all?the?available?information?in?order?to?guide?their?thinking,?but?the
reality?is?very?often?different.
In?the?increasingly?overloaded?lives?we?lead,more?than?ever,?we?need
shortcuts?or?rules?of?thumb?to?guide?our?decision?making.My?own?research?has
identified?just?six?of?these?shortcuts?as?universals?that?guide?human?behavior.
They?are:reciprocity,?scarcity,authority,?consistency,?liking,?and?consensus.
Understanding?these?shortcuts?and?employing?them?in?an?ethical?manner?can
significantly?increase?the?chances?that?someone?will?be?persuaded?by?your
request.Let's?take?a?closer?look?at?each?in?turn.
So,?the?first?universal?principal?of?influence?is?reciprocity.
Simply?put,?people?are?obliged?to?give?back?to?others?the?form?of?behavior,?gift,
or?service?that?they?have?received?first.If?a?friend?invites?you?to?their?party,
there's?an?obligation?for?you?to?invite?them?to?a?future?party?you?are?hosting.
If?a?colleague?does?you?a?favor,?then?you?owe?that?colleague?a?favor.
And?in?the?context?of?a?social?obligation,?people?are?more?likely?to?say
yes?to?those?that?they?owe.One?of?the?best?demonstrations?of?the
principle?of?reciprocation?comes?from?a?series?of?studies?conducted?in
restaurants.?So,?the?last?time?you?visited?a?restaurant,?there's?a?good?chance
that?a?waiter?or?waitress?will?have?given?you?a?gift,probably?about?the?same
time?that?they?bring?your?bill?--?a?liqueur?perhaps,?or?a?fortune?cookie,?or
perhaps?a?simple?mint.So,?here's?the?question:?Does?the?giving?of?a?mint?have
any?influence?over?how?much?tip?you're?going?to?leave?them??Most?people?will
say?no,but?that?mint?can?make?a?surprising?difference.
In?the?study,?giving?diners?a?single?mint?at?the?end?of?their?meal?typically
increased?tips?by?around?3%.?Interestingly,?if?the?gift?is?doubled?and?two?mints
are?provided,?tips?don't?double?--?they?quadruple,a?14%?increase?in?tips.
But?perhaps?most?interestingly?of?all?is?the?fact?that?if?the?waiter?provides?one
mint,?starts?to?walk?away?from?the?table,but?pauses,?turns?back,?and?says,?"For
you?nice?people,?here's?an?extra?mint,"?tips?go?through?the?roof?--?a?23%
increase,influenced?not?by?what?was?given,?but?how?it?was?given.So,?the?key?to
using?the?principle?of?reciprocation?is?to?be?the?first?to?give,?and?to?ensure?that
what?you?give?is?personalized?and?unexpected.
The?second?universal?principle?of?persuasion?isscarcity.
Simply?put,?people?want?more?of?those?things?they?can?have?less?of.When
British?Airways?announced?in?2003?that?they?would?no?longer?be?operating?the
twice-daily?London-New?York?Concord?flight?because?it?had?become
uneconomical?to?run,sales?the?very?next?day?took?off.Notice?that?nothing?had
changed?about?the?Concord?itself.It?certainly?didn't?fly?any?faster,the?service
didn't?suddenly?get?better,and?the?airfare?didn't?drop;it?had?simply?become?a
scarce?resource,and?as?a?result,?people?wanted?it?more.So,?when?it?comes?to
effectively?persuading?others?using?the?scarcity?principle,?the?science?is?clear.
It's?not?enough?simply?to?tell?people?about?the?benefits?they'll?gain?if?they
choose?your?products?and?services;you'll?also?need?to?point?out?what?is?unique
about?your?proposition?and?what?they?stand?to?lose?if?they?fail
to?consider?your?proposal.
Our?third?principle?of?influence?is?the principle?of?authority--
the?idea?that?people?follow?the?lead?of?credible,?knowledgeable?experts.
Physiotherapists,?for?example,?are?able?to?persuade?more?of?their?patients?to
comply?with?recommended?exercise?programs?if?they?display?their?medical
diplomas?on?the?walls?of?their?consulting?rooms.?People?are?more?likely?to?give
change?for?a?parking?meter?to?a?complete?stranger?if?that?requester?wears?a
uniform?rather?than?casual?clothes.?What?the?science?is?telling?us?is?that
it's?important?to?signal?to?others?what?makes?you?a?credible,knowledgeable
authority?before?you?make?your?influence?attempt.Of?course,?this?can?present
problems;?you?can?hardly?go?around?telling?potential?customers?how?brilliant
you?are,?but?you?can?certainly?arrange?for?someone?to?do?it?for?you.And
surprisingly,?the?science?tells?us?that?it?doesn't?seem?to?matter?if?the
person?who?introduces?you?is?not?only?connected?to?you,?but?also?likely?to
prosper?from?the?introduction?themselves.One?group?of?real?estate?agents
were?able?to?increase?both?the?number?of?property?appraisals?and?the?number
of?subsequent?contracts?that?they?wrote?by?arranging?for?reception?staff?that
answered?customer?inquiries?to?first?mention?their?colleagues'?credentials?and
expertise.?So?customers?interested?in?letting?a?property?were?told,?"Lettings?
Let?me?connect?you?with?Sandra,?who?has?over?15?years?experience?letting
properties?in?this?area."?Customers?who?wanted?more?information
about?selling?properties?were?told,?"Speak?to?Peter,?our?head?of?sales.?He?has
over?20?years?experience?selling?properties.?I'll?put?you?through?now."The
impact?of?this?expert?introduction?led?to?a?20%?rise?in?the?number?of
appointments?and?a?15%?increase?in?the?number?of?signed?contracts?--?not?bad
for?a?small?change?informed?from?persuasion?science?that?was?both?ethical
and?cost-less?to?implement.
The?next?principle?is?consistency.?People?like?to?be?consistent?with?the?things
they?have?previously?said?or?done.?Consistency?is?activated?by?looking?for
and?asking?for?small?initial?commitments?that?can?be?made.?In?one?famous?set
of?studies,?researchers?found,?rather?unsurprisingly,?that?very?few?people
would?be?willing?to?erect?an?unsightly?wooden?board?on?their?front?lawn?to
support?a?drive?safely?campaign?in?their?neighborhood;?however,?in?a?similar
neighborhood?close?by,?four?times?as?many?homeowners?indicated?that?they
would?be?willing?to?erect?this?unsightly?billboard.?Why??Because?ten?days
previously?they?had?agreed?to?place?a?small?postcard?in?the?front?window?of
their?home?that?signaled?their?support?for?a?drive?safely?campaign.?That?small
card?was?the?initial?commitment?that?led?to?a?400%?increase?in?a?much?bigger
but?still?consistent?change.?So,?when?seeking?to?influence?using?the
consistency?principle,?the?detective?of?influence?looks?for?voluntary,?active,
and?public?commitments?and?ideally?gets?those?commitments?in?writing.
For?example,?one?recent?study?reduced?missed?appointments?at?health
centers?by?18%?simply?by?asking?the?patients,?rather?than?the?staff,?to?write
down?appointment?details?on?the?future?appointment?card.
The?fifth?principal?is?the?principal?of?liking.?People?prefer?to?say?yes?to?those
that?they?like.?But?what?causes?one?person?to?like?another??Persuasion
science?tells?us?that?there?are?three?important?factors.?We?like?people?who?are
similar?to?us.?We?like?people?who?pay?us?compliments.?And?we?like?people?who
cooperate?with?us?towards?mutual?goals.?As?more?and?more?of?the?interactions
that?we?are?having?take?place?online,?it?might?be?worth?asking?whether?these
factors?can?be?employed?effectively?in,?let's?say,online?negotiations.?In?a?series
of?negotiations?studies?carried?out?between?MBA?students?at?two?well-known
business?schools,some?groups?were?told,?"Time?is?money,?get?straight?down?to
business."?In?this?group,?around?55%?were?able?to?come?to?an?agreement.?A
second?group,?however,?were?told,?"Before?you?begin?negotiating,?exchange
some?personal?information?with?each?other,?identify?a?similarity?you?share?in
common,?then?begin?negotiating."?In?this?group,?90%?of?them?were?able?to
come?to?successful?and?agreeable?outcomes?that?were?typically?worth?18%
more?to?both?parties.?So,?to?harness?this?powerful?principle?of?liking,?be?sure?to
look?for?areas?of?similarity?that?you?share?with?others,
and?genuine?compliments?you?could?give?before?you?get?down?to?business.
The?final?principle?isconsensus.?Especially?when?they?are?uncertain,?people
will?look?to?the?actions?and?behaviors?of?others?to?determine?their?own.?You
may?have?noticed?that?hotels?often?place?a?small?card?in?bathrooms?that
attempt?to?persuade?guests?to?reuse?their?towels?and?linen.?Most?do?this?by
drawing?a?guest's?attention?to?the?benefits?that?reuse?can?have?on
environmental?protection.?It?turns?out?that?this?is?a?pretty?effective?strategy,
leading?to?around?35%?compliance.?But?could?there?be?an?even?more?effective
way??Well,?it?turns?out?that?about?75%?of?people?who?check?into?a?hotel?for?four
nights?or?longer?will?reuse?their?towels?at?some?point?during?their?stay.?So,?what
would?happen?if?we?took?a?lesson?from?the?principle?of?consensus?and?simply
included?that?information?on?the?cards,?and?said?that?"75%?of?our?guests?reuse
their?towels?at?some?time?during?their?stay,?so?please?do?so?as?well."?It?turns?out
that?when?we?do?this,?towel?reuse?rises?by?26%.?Now,?imagine?the?next?time
you?stay?in?a?hotel,?you?saw?one?of?these?signs,?you?picked?it?up,?and?you?read
the?following?message,?"75%?of?people?who?have?stayed?in?this?room?have
reused?their?towel."?What?would?you?think??Well,?here's?what?you?might?think:
"I?hope?they're?not?the?same?towels."?And?like?most?people,?you?probably?think
that?this?sign?will?have?no?influence?on?your?behavior?whatsoever,?but?it?turns
out?that?changing?just?a?few?words?on?a?sign?to?honestly?point?out?what
comparable?previous?guests?have?done?was?the?single?most?effective
message,?leading?to?a?33%?increase?in?reuse.
So?the?science?is?telling?us?that?rather?than?relying?on?our?own?ability?to
persuade?others,?we?can?point?to?what?many?others?are?already?doing,
especially?many?similar?others.?So,?there?we?have?it:?six?scientifically?validated
principles?of?persuasion?that?provide?for?small,?practical,?often?costless
changes?that?can?lead?to?big?differences?in?your?ability?to?influence?and
persuade?others,?in?an?entirely?ethical?way.?They?are?the?secrets?from?the
science?of?persuasion.
