1.寫出基于流量，轉化率，客單價和ARPU值等的網店或app收入計算公式，據此給出提高收入的方法。

①收入＝流量×轉化率×客單價②加大cps的宣傳增加客流量從而提高轉化率。還可以通過改變價格比如打折改變客流量。加大SKU的管理，增加每個人購買東西的個數增加客單價

2.Average revenue per unit allows for the analysis of a company's revenue generation and growth at the perunit level, which can help investors to identify which products are high or low revenue-generators.

單詞：telecommunications通訊電信行業

money management 金錢管理

trading psychology交易心理學

https://www.investopedia.com/terms/a/arpu.asp