How to Start a startup Lecture 1

(Sam Altman, Dustin Moskovitz)

idea

Product

Team

Execution

playing field：年輕人和沒有經驗的人可以做這件事情，年長和有經驗的人也可以干哦。poor and unknown are actually huge assets when it comes to starting a startup.

why you should start a start up

不要為了創業而創業

有很多事情可以賺大錢，并不是只有創業

無法想象有多難

只有被某一問題所驅使才去創業，為了解決某一問題。來開創一個公司去解決這個問題。

Idea

流言：idea不重要。

Fact: 花很多時間在一個很low的idea那樣并不cool。好的執行力加上一個壞的idea，你什么也玩不成。

Definition：it includes the size and the growth of the market, the growth strategy for the company, the defensibility strategy and so on. When you evaluating the idea you need to think through all these things, not just product.

TheIdeacomes first, the startup should come second.

公司應該是mission-oriented

你無法的到團隊成員的高度注意力和責任感，除非他們覺得這是一個important mission。

4到10年才會有成果。如果你不愛你的idea你很可能會半途而廢。

Good starts take ten years.

別的公司的人會更愿意幫助你。

好的idea初始看起來有可能是非常糟糕的

eg. the 13th search engine & Facebook

these all sounded really bad, but they turned out to be good. If they sound really good, there would have been too many people working on them.

壟斷

很多人都想讓自己的idea在市場上獲得壟斷，但獲得壟斷很不容易，會有很多的競爭。 先吸引一小部分市場，再擴張，獲得壟斷。

How the market evolve

常見錯誤：只想著自己公司的發展，而沒有想市場的發展。

Why now？

為什么是現在實行這個點子，而不是早幾年或是晚幾年？

From 50 Cent: Most people think first of what they want to express or make, then find the audience for their idea. You must work the opposite angle, thinking first of the public. You need to keep your focus on their changing needs, the trends that are washing through them. Beginning with their demand, you create the appropriate supply.

Product

Great Idea > Great product > Great Company

創業者總是要坐在電腦前埋頭苦干于他們的產品，與他們的客戶交流。

Your Job

Build something users love

talk to users

先有小部分人Love，發展到大部分人喜歡？不太明白

先找到1小部分人真的真的很愛用你的東西。

很少創業公司死于競爭，而是死于他們不能給用戶想要的東西。

Great products win

Make something users love

Simple is good.

剛開始的時候不需要去買google的廣告你來開發潛在的客戶，你只需要一小部分客戶，這些人會給你feedback。

Ben Silverman, when everyone thougt Pinterest was a joke recruited the initial Pinterest users by tagging up strangers in coffee shops. They said will you please use my product. He also used to run around the Apple Store in Palo Alto. He will set the browser the Pinterest home page real quick before they caught him and kick him out.

必須自己做客服聽取意見

Focus on growth

Total registrations

Active users

Activity Levels

Cohort Retention

Revenue

Net Promoter Score