W8L7-商業(yè)基礎(chǔ)-經(jīng)典電商模式

1.假如你是一個移動電源/服裝/化妝品/或其他商品的商家，打算去天貓或京東開個專賣店，比較一下兩個平臺你各自需要準(zhǔn)備的材料和資金成本。

天貓條件：①企業(yè)營業(yè)執(zhí)照②品牌注冊證明，還必須有自由品牌人證，或者品牌所有人的銷售授權(quán)③繳納一定的保證金④繳納一定的交易費(fèi)用⑤每年給淘寶繳納六萬元的技術(shù)服務(wù)費(fèi)

京東條件：①公司注冊資金50萬及50萬以上人民幣，且注冊時(shí)間兩年以上。②平臺使用費(fèi)6000元/年，保證金60000元。③需要確保授權(quán)鏈條的完整，即申請入駐企業(yè)拿到的授權(quán)能夠逐級逆推回品牌商。④所有入駐的企業(yè)必須給消費(fèi)者提供正規(guī)發(fā)票，發(fā)票蓋章的公司名稱必須與商家與京東合作的公司名稱一致。⑤不接受未取得國家商標(biāo)總局頒發(fā)的商標(biāo)注冊證或商標(biāo)受理通知書的境外品牌的開店申請。

2.通過B2B平臺，為老家的某家制造型企業(yè)尋找線上客戶，給出使用該平臺的理由。參考艾瑞數(shù)據(jù)B2B網(wǎng)站。

? ? 阿里巴巴1688.com

? ? 因?yàn)樗谠露雀采w人數(shù)中排行第一，且它的環(huán)比增幅也是正的。

3.閱讀三篇以上分別包含B2B、B2C、C2C主題相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容。

b2b

標(biāo)題：Business-to-business

Business-to-business refers to a situation where one business makes a commercial transaction with another. This typically occurs when:

A business is sourcing materials for their production process.

A business needs the services of another for operational reasons.

A business re-sells goods and services produced by others .

關(guān)鍵詞：①negotiating? ? ? ②information asymmetry? ? ③Enterprise? ? ④suppliers

鏈接：https://en.m.wikipedia.org/wiki/Business-to-business

? ?

b2c

標(biāo)題：what is B2C？

Business that sells products or provides services to end-user consumers.While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety.

關(guān)鍵詞：①online services? ? ? ? ②spurring adoption of the new medium? ? ? ? ③online variety? ? ④investor

鏈接：https://www.marketingterms.com/dictionary/b2c/

c2c

標(biāo)題：what is C2C？

Consumer-to-consumer, which is suitable for the companies which act as mediators between the clients and sellers. C2C websites provide private individuals with an opportunity to sell or purchase goods directly. For example,? Electronics, Cars, Fashion, Collectibles, Coupons and More.

關(guān)鍵詞：①Consumer? ② opportunity

③sell or purchase

鏈接：https://www.quora.com/What-are-B2B-B2C-C2B-and-C2C

W8L8-商業(yè)基礎(chǔ)-網(wǎng)購微創(chuàng)新

1.什么情況下，你會安裝一個新app？什么情況下，你會推薦他人安裝一個app？

? 會安裝： 自己剛好需要用到，或者別人推薦說好用

? 會推薦：自己用特別好用，別人缺少或需要的時(shí)候

2.閱讀一篇以上ecommerce? innovate相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容

標(biāo)題： Create a “cognitive” retail chatbot

Chatbots are a hot topic in the retail industry, but so far the execution has mostly amounted to little more than a novelty experience for customers. This pattern explains how Python developers can add features such as a shopping cart, context store, and custom inventory search into a chatbot.

鏈接：http://ecominnovations.com/