第十章名字起的很有意思：The Revenge of The Electric Car 。傳統(tǒng)汽車行業(yè)曾經(jīng)以為Tesla不過是個小噱頭，未曾想電動汽車在Tesla的引領(lǐng)下，一雪前恥，傲視群雄。
Tesla異軍突起，處處奪人眼球：性能佳、內(nèi)飾炫，空間大，科技感強，省油省保養(yǎng)，炫酷的維修方式，新穎的購車體驗。這些都使得Tesla旗下的Model S成為汽車界的新寵，2012年，被評為“年度汽車”之后， 迅速引發(fā)傳統(tǒng)汽車市場的一陣恐慌。
Musk之前并未涉足汽車行業(yè)，雖說初出茅廬，但是他引領(lǐng)Tesla一步步走來，生產(chǎn)出高性能、環(huán)保又炫酷的電動汽車，顛覆了人們多年來對于電動車的偏見。?
Tesla成功的背后，也有其波折的發(fā)展歷程。經(jīng)歷了諸如漲價風(fēng)波、召回事件、甚至打官司。但是這些看似負(fù)面的事件，Musk總是能夠轉(zhuǎn)危為安，甚至錦上添花。
Ever since ,Musk has tried to turn any snafu with a Tesla into an excuse to show off the company attention to service and dedication to pleasing the customer . More often than not , the strategy has worked.?
正如前面章節(jié)中提到，Musk是一個非常樂觀的人。他能夠絕處逢生，就是他總能看到事物向好的一面，甚至將負(fù)面的形勢視為一個機會。例如在Tesla出現(xiàn)一些失誤的時候，他不是逃避，而是把不利因素當(dāng)做展現(xiàn)公司負(fù)責(zé)任形象的良好機會。在“不利”向“利” 的轉(zhuǎn)換過程，需要我們轉(zhuǎn)變思維模式，更樂觀的看待問題，更開放多角度地理解問題。
Summary
At first the more traditional automakers viewed Teslaas a gimmick and its surging sales as part of fad. These sentiments, however, soon gave way to a panic. The Model S of Tesla was named Car of the Year just a few months after it started shipping. Musk upended the decades of criticisms against electric cars as the ?Model S even outclassed most other luxury sedans in terms of raw speed, mileage, handling,and storage space.The car had accomplished what Musk had intentded from the outset . It proved that elctric cars could be fun to drive and that they could be objects of desire.
when dealing with such incidents as price increase and safety recalls, Musk tried to turn any snafu with a Tesla into an excuse to show off the company attention to service and dedication to pleasing the customer.And more often than not ,the strategy has worked .?
As difficult as the begining of Tesla , the adventure had whetted Musk's appetite for upgrades and innovations . Tesla's new car would be made from scratch and structured to take full advantage of what the electric-car thchnology offered .?
字詞
1、表示售賣、下線： go on sale / begin shipping / deliver?
2、表示不情愿出錢： cough up =pony up?
3、have a flair for 有天賦
4 、with the climate lending itself to all manner of vehicles from convertibles to surboard-toting vans . ?lend itself to =easy to do 適合于
