Jony Ive接受紐約時(shí)報(bào)采訪時(shí)談到創(chuàng)新和專(zhuān)注的一段文字，摘錄如下：

Innovation at Apple has always been a team game. It has always been a case where you have a number of small groups working together. The industrial design team is a very small team. We’ve worked together, most for 15 or 20 years.

對(duì)于蘋(píng)果來(lái)說(shuō)，創(chuàng)新一直是團(tuán)隊(duì)作戰(zhàn)的游戲。在這里，你永遠(yuǎn)看不到一個(gè)人單打獨(dú)斗，而是一個(gè)又一個(gè)的小團(tuán)隊(duì)共同協(xié)作。蘋(píng)果的工業(yè)設(shè)計(jì)團(tuán)隊(duì)規(guī)模非常小，我們這群人在一起已經(jīng)工作了 15 到 20 年了。

That’s a fairly typical story here: Creative teams are small and very focused. One of the underlying characteristics is being inquisitive and being curious.

小團(tuán)隊(duì)這個(gè)事非常典型：創(chuàng)意團(tuán)隊(duì)通常是一群人數(shù)較少、非常專(zhuān)注的人組成的團(tuán)隊(duì)。我們共同的個(gè)性就是保持對(duì)于周遭事物的好奇。這樣的個(gè)人屬性和特點(diǎn)，一直未變。

Often when I talk about what I do, making isn’t just this inevitable function tacked on at the end. The way we make our products is certainly equally as demanding and requires so much definition. I design and make. I can’t separate those two.

當(dāng)我談?wù)撐宜龅氖虑榈臅r(shí)候，「制造」并不是我們整個(gè)設(shè)計(jì)流程的最終目標(biāo)。我們創(chuàng)造產(chǎn)品的過(guò)程中，需求和定義是非常重要的。我設(shè)計(jì)，同時(shí)我也制造，我不會(huì)將這兩者區(qū)分開(kāi)來(lái)，這才是創(chuàng)造。

This is part of Steve’s legacy. Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected. Unless we understand a certain material — metal or resin and plastic — understanding the processes that turn it from ore, for example – we can never develop and define form that’s appropriate.

這也是 Steve 留下的寶貴財(cái)富中的一部分。蘋(píng)果文化中最深層的部分，就是對(duì)于設(shè)計(jì)的感知、理解、發(fā)展和制造。形式、材料和工藝流程，它們是彼此交織在一起的，是完全連接起來(lái)的。只有我們了解一種材料——不論是金屬、樹(shù)脂還是塑料，了解它們形成、存在的機(jī)制，我們才可以用它們創(chuàng)造出美好的事物。

......

One of the values of things I learned absolutely directly from Steve was the whole issue of focus. What are we focusing on: focus on product. I wish I could do a better job in communicating this truth here, which is when you really are focused on the product, that’s not a platitude. When that truly is your reason for coming into the studio, is just to try to make the very best product you can, when that is exclusive of everything else, it’s remarkable how insignificant or unimportant a lot of other stuff becomes. Titles or organizational structures, that’s not the lens through which we see our peers.

我從 Steve 那里直接學(xué)到的最重要的價(jià)值觀念，就是對(duì)于產(chǎn)品的專(zhuān)注。我希望我能夠把這種專(zhuān)注描述的更清楚，因?yàn)楫?dāng)你真的真的專(zhuān)注于你的產(chǎn)品的時(shí)候，它并不是陳詞濫調(diào)。當(dāng)專(zhuān)注成為你來(lái)到工作室里的目標(biāo)的時(shí)候，當(dāng)你最根本也是最終極的目標(biāo)，就是創(chuàng)造你能創(chuàng)造的最好的產(chǎn)品的時(shí)候，其他一切事物的重要性都已經(jīng)絲毫無(wú)存了。頭銜，或者組織結(jié)構(gòu)，那并不是我們專(zhuān)注于我們目標(biāo)的放大鏡。

以上最后一段文字一下子讓我想到COOK曾經(jīng)說(shuō)過(guò)的另一段文字(2012年記錄于我的evernote筆記)：

Cook說(shuō)道：“我從喬布斯身上學(xué)到的最重要的東西就是：專(zhuān)注是關(guān)鍵。這不僅適用于經(jīng)營(yíng)公司的過(guò)程中，還適用于日常的生活中，只有專(zhuān)注才能把事情做好。喬布斯不接受‘好的’或‘很好的’的東西，他只接受‘最好的’東西，這也是我將在公司中繼續(xù)傳承的精神和文化。”

頗有些感慨。

來(lái)自：Jonathan Ive on Apple’s Design Process and Product Philosophy

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