【外刊精讀】Day 26- Ivankanomics and the Art of Being Cheap翻譯&邏輯導圖

神句翻譯

1.Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周, 該品牌的新任董事Abigail Klem(一月上任的)宣稱這個以手鐲作為特色的有雄心壯志的做精致珠寶的企業今后將進入主流市場,并且也會更親民。

2.It’s tempting to read this as yet another woe in the catalogue of ills that have be fallen the brand since President Donald Trump’s ascension to power.

人民容易去認為這是特朗普上臺后給這個品牌帶來的又一悲劇

3.In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for IvankaTrump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

尤其,該品牌的庫存量在諸如hredUP的二手交易市場呈井噴之勢,在這些市場,對于該品牌產品的需求量,如Houston之類的保守地區大大超過了有著更多思想自由,在沿海地區凈化自己的城里人的聚居地

4.The business of fashion,accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

這種時尚業,配件業,尤其是珠寶產業都是建立在人們有了較高的生活品質的基礎上,就跟車和房地產一樣。

5.By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.

通過買進一個品牌,她因此擁有了零售文化,我們是在買進一種有著共同的價值觀和財富的相似的思想的購買者組成的社交圈。

6.Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

大多數的品牌意識到他們的生存依賴于和那些大街上的零售商的合作,這種合作能夠幫助他們擴展市場。

神詞組

1. Show an intense passion for 展示強烈的熱情

2. Poor sales 慘淡的銷售額

3. Increased publicity 加大宣傳

4. Give an unfair?advantage over other competitors 提供了對競爭對手來說不公平的優勢

5. Permanent injunction 永久禁令

6. Metropolitan, liberal, latte-drinking snowflakes 都市的自由的喝著拿鐵的小資人群

7. Sales increased/surged 銷售額提高

8. Just as….so is… 正像 ...,...也是一樣

9.pitch themselves at the highest echelons of luxury 定位自己在奢侈品的最高階層

10.make them accessible to more ordinary folk 讓他們更貼近普通大眾

11. accessible price 親民的價格

12. collaboration with/team-up with: 合作

13. Expand one’s entry-level offering ?擴展入門級產品

14. accessible wilderness: 訪問荒原

邏輯導圖


導圖
最后編輯于
?著作權歸作者所有,轉載或內容合作請聯系作者
平臺聲明:文章內容(如有圖片或視頻亦包括在內)由作者上傳并發布,文章內容僅代表作者本人觀點,簡書系信息發布平臺,僅提供信息存儲服務。

推薦閱讀更多精彩內容