1. 品牌概述? Brand Overview
游戲應(yīng)用中心是QQ空間用戶專屬的游戲平臺(tái)，最新、最火、最好玩的游戲一網(wǎng)打盡：角色扮演、模擬經(jīng)營、射擊、棋牌、街機(jī)、賽車等各類游戲應(yīng)有盡有。這里網(wǎng)羅了全平臺(tái)最全、最給力的游戲禮包，更有積分兌換頻道、各類精彩活動(dòng)為玩家提供豐富給力的獎(jiǎng)品。
Game&App Center is an exclusive gaming platform for Qzone users including the latest and hottest games such as role playing, simulation, shooting, puzzle, and racing games etc. In Game&App Center, there are most comprehensive and greatest gift packs, points redeem channels and various activities to provide users with abundant prizes.
2. 品牌更新目標(biāo) ?Renewal Goal
游戲應(yīng)用中心是QQ空間下基于網(wǎng)頁的游戲平臺(tái)。原名“應(yīng)用中心”，不僅有游戲還有其他應(yīng)用，所以舊Logo有“APP”字樣。隨著app的份額減少弱化，應(yīng)用中心決定把重心放在游戲的部分，因此需要重新設(shè)計(jì)品牌標(biāo)志。
Game&App Center is a web-based game platform under Qzone. Its original name was "App center" which means the hierarchy more goes on ‘a(chǎn)pps’ and that is why the brand only reveals the word "App”. But now as Game&App Center decided to focus on the GAME side as well, we’ve reveal the logo to have ‘game’ as equal as the ‘a(chǎn)pp’.
同時(shí)，為了讓Logo跟SNG的品牌系統(tǒng)保持一致。舊標(biāo)志產(chǎn)生于SNG品牌系統(tǒng)建立之前，所以有些偏離了系統(tǒng)。
In addition, we also wanted the logo to maintain the consistency of SNG brand system because the original logo had been made before SNG brand system was built.
原Logo ?Original logo
3. 品牌更新過程 ?Renewal Process
3-1. 創(chuàng)意提煉 ?Idea sketches
游戲應(yīng)用中心的新品牌標(biāo)志需要更有游戲感，創(chuàng)意過程中對(duì)游戲元素進(jìn)行了不同的嘗試，尤其是在游戲手柄的方向上不斷的演練和簡化。在色彩方面，選用鮮亮的顏色組合來制造令人振奮的氛圍。
Game&App Center wanted their logo to have much more ‘GAME’ atmosphere. So we studied various icons that is containing gaming element. We focused on gamepad and simplified them after. For the color, we used bright and vivid colors to give?an exciting atmosphere.
3-2. 設(shè)計(jì)提案 ?Narrow down proposals
最終從草圖演練中篩選出最合適的設(shè)計(jì)并細(xì)化，文字標(biāo)志則使用SNG Font來維持一致的SNG品牌系統(tǒng)。然后把方案放在游戲應(yīng)用中心網(wǎng)頁和移動(dòng)端的真實(shí)場景中，使方案更清晰、更易于決策。
We chose the most proper proposals among the idea sketches and developed them. For the logotype, we used SNG font to maintain consistency of SNG brand system. And then we simulated them to virtual website and mobile app?application to make it easier to see and decide what to choose.
3-3. 最終細(xì)化 ?Final refining
經(jīng)過幾輪商議，我們選用了飽滿的B方案圖形，提煉了A方案的色彩組合。B方案具有直觀游戲元素，而A方案的色彩則更易于讓用戶聯(lián)想到QQ空間品牌。對(duì)色彩做細(xì)微差異的調(diào)整后，輸出了最終的完整標(biāo)志。
After several discussions, we mixed proposal B’s shape and proposal A’s color. Proposal B has game elements in shape most obviously and proposal A's color reminds users of Qzone brand easily. After multiple rounds of corrections, Game&App Center’s final logo was decided.
最終Logo ?Final logo
4. 全新的品牌形象識(shí)別系統(tǒng) ?New Brand Identity System
最終標(biāo)志確定后，我們梳理了游戲應(yīng)用中心的品牌系統(tǒng)，包括各種應(yīng)用系統(tǒng)。
After the final logo had been decided, we created?whole brand system for the Game&App Center brand including various applications.
4-1.?標(biāo)志 ?Logo
4-2. 品牌色 ?Color
4-3. 品牌應(yīng)用系統(tǒng) ?Applications
5. 標(biāo)志像素優(yōu)化 ?Logo optimization
為了讓標(biāo)志在各種尺寸和環(huán)境下顯示清晰，我們對(duì)不同尺寸的標(biāo)志進(jìn)行精細(xì)到像素的調(diào)整。
To make the logo the most clear in any sizes of?any circumstances, we’ve adjusted various sizes of logos precisely?by pixel.
6. 規(guī)范 ?Guidelines
為了讓大家更方便和正確地使用游戲應(yīng)用中心的品牌形象識(shí)別系統(tǒng)，我們制定了方便快速使用 Logo 的簡單規(guī)范，和官方全面的品牌書。
To make everyone related to Game&App Center brand understand its brand identity system easily, we’ve made simple guidelines?which is quick and easy to use, and brandbook?which is the official guidelines with detailed?information.
6-1. 簡單規(guī)范 ?Simple guideline
6-2. 品牌書 ?Brandbook
原文鏈接：https://isux.tencent.com/game-app-center-brand-renewal.html
