9電視宣傳片解說詞
片名：淄博人立文化創意股份有限公司
An Introduction to Zibo Renli Cultural Company Limited
早在宋元時期，博山稱作顏神鎮。這里，黛瓦粉墻，青石鋪路，小橋流水，有北國江南的秀美與富饒。
In the Song and Yuan dynasties, Boshan, then called Yanshen, was the “South in the North” with beautiful scenery and rich resources.
豐富的料石、煤炭，興盛的商業貿易，便利的交通運輸，成就了顏神鎮琉璃業的繁榮與發展。
The plentiful dressed stones and coal, booming trade and business, and convenient traffic, all together contributed to the prosperity and development of Yanshen’s colored glaze at that time.
史承千載看今朝。
Time flies.
今天的博山，在一個叫琉璃小鎮的地方，仍可感受到深厚的琉璃文化氣息。這里有眾多的工作室，藝術家在潛心創作;這里更多的是美輪美奐的琉璃藝術品及各類展覽中心，常年展出不同藝術風格的藝術家作品，圍繞琉璃藝術品市場的業態已經非常完整齊全。——這就是成立于1994年的淄博人立文化創意股份有限公司。
In today’s Boshan, the atmosphere of colored glaze can also be felt in a place called “town of colored glaze”, where there are plenty of studios for artists’ creation and exhibition halls for a variety of beautiful works of art of different styles. The “town of colored glaze” is Zibo Renli Cultural Company Limited,which was founded in 1994.
淄博人立文化創意股份有限公司坐落于風景秀麗的孝婦河畔，企業占地面積20000余平方米，職工150余人，是一家集陶琉文化推廣、體驗式旅游、電子商務、外貿出口、內銷連鎖、加工配套于一體的文化創意型企業。公司產品80%以上出口到歐盟、美國、東南亞、非洲等30余個國家和地區，年出口創匯額達1000余萬美元。被省、市、區人民政府授予“國家級重點文化產品和服務出口企業”、“山東省重點文化產品和服務出口企業”、“出口創匯先進單位”、“先進外向型企業”等榮譽稱號。2010年，公司先后通過ISO9000系列質量認證體系、ISO14000環境認證體系、ISO18000職業健康安全認證體系三項國際通行認證。公司同時擁有國家知識產權局實用新型專利10余項、登記版權作品數十項、國內注冊商標6個，并在英國、歐盟歐共體注冊商標“renli”、“RENLI SPLENDID HOME LOVE”。
Situated by the picturesque Xiaofu River and covering an area of 20000 square km with a staff of 150, Zibo Renli Cultural Company Limited is an cultural innovation-oriented enterprise integrating colored glaze culture popularization, experience-based tourism, e-commerce, export, domestic sale and products processing. 80% of its products are exported to some countries and regions such as European Union, USA, Southeast Asia and Africa,etc, with the earnings of foreign exchange up to about ten million dollars. It has been awarded with many titles of honors at various levels like “Enterprise of China’s Key Cultural Products Export”, “Enterprise of Shandong’s Key Cultural Products Export”, “Advanced Enterprise of Foreign Exchange Earning”, “Advanced Export-oriented Enterprise”, etc. In 2010, three international certification systems---ISO9000 Quality Certification System, ISO14000 Environmental Certification System and Occupational Health and Safety Certification System ISO18000---- were passed. The company also possesses over 10 utility model patents, 10 copyright works and 6 domestic registered trademarks and trademarks“Renli”、“RENLI SPLENDID HOME LOVE”in the United Kingdom, European Union and European Community.
數千年來，擅長制造瓷器的中華民族，在玻璃制造行業遠遠地落后于歐洲。但是，只有在博山這個地方，做出了值得世界公認的成就。清同治、光緒年間，法國傳教士、地理學家雷卻特.霍芬和英國傳教士威廉.姆森都曾經到過這里，繁榮的琉璃制作業讓他們在著作中深有感觸的描述到：博山是我們在中國到現在為止可遇見的工業最為發達的城市。
Over millennia, China, a country excelling in making ceramic, has fallen far behind Europe in the making of colored glaze products. Boshan, however, is an exception. During the reigns of Tongzhi and Guangxu in the Qing Dynasty, Richthoven, a German missionary and geographer, and Williamson, a British missionary, once arrived here and the then flourishing colored glaze making impressed them greatly and they described Boshan in their books as the most industrial city they had ever visited in China.
這里，成為人們心目中琉璃的故鄉。
Here has been the hometown of colored glaze in China.
2014年11月7日，是博山琉璃史上值得紀念的日子。這天，國際藝術大師韓美林的大篷車開進了人立琉璃藝術館，與琉璃藝術大師徐月柱經過無數個日夜的研究切磋，創作出集琉璃與傳統水墨畫與一體的琉璃新品——人立墨彩。人立墨彩以中國傳統的水墨畫為基礎，淋漓盡致的展現在花瓶、筆筒、卷筒、魚缸等不同器型的琉璃藝術品上，形成了渾然天成、大氣磅礴的國畫藝術效果，在琉璃業獨樹一幟。
On 7th of November, 2014, an important day in the history of Boshan colored glaze, Han Meilin, a distinguished artist, visited Renli, and together with Xu Yuezhu, a colored glaze artist, created a new way of colored glaze production named Renli grisaille painting, which, based on traditional Chinese ink painting and unique in its natural and magnificent style, is used in the making of different kinds of colored glaze works of art such as vase, brush pot, coiling tube, fish tank and so on.
徜徉于人立墨彩藝術品的海洋里，不得不讓人感慨，這是琉璃故鄉傳統工藝和藝術創作新理念的一次碰撞，更是藝術大師對博山琉璃生產工藝的顛覆式創新。人立墨彩再一次贏得了世人的矚目：
Renli grisaille painting, a combination of traditional handicraft and new concept of artistic creation,and more an artists’ overwhelming innovation of Boshan colored glaze making, has drawn people’s attention once more.
第15屆中國（淄博）國際陶瓷博覽會、第四屆中國（博山）琉璃文化藝術節，人立墨彩受到社會各界人士的青睞，國內工藝美術界給予了高度關注和支持；山東省人民政府郭樹清省長在視察淄博人立文化創意股份有限公司時，也對人立墨彩給予了高度贊譽；2015年9月，人立墨彩亮相米蘭世界博覽會，11月又應邀參加第二十一屆法國國際文化遺產展覽會，榮登世界最高藝術殿堂——法國盧浮宮。傳統的水墨文化與琉璃藝術在這里得到了完美的融合，令外國友人驚嘆不已，贊不絕口！
At both 15th China(Zibo) International Ceramics Expo and 4th China(Boshan) Colored Glaze Arts Festival, Renli grisaille painting drew the attention of people from all walks of life including the field itself. Guo Shuqing, the former governor of Shandong Province, once visited Renli and spoke highly of Renli grisaille painting. In September of 2015, Renli grisaille painting made a stage pose at Milan World’s Fair and was on display in Louvre at the 21st France World’s Cultural Heritage Expo on November of the same year, where foreigners wondered at the perfect combination of traditional Chinese ink painting and art of colored glaze.
“工匠八方來，器成天下走”。歷經千年窯火而不斷，歷史上創造出無數登峰造極的琉璃藝術品的博山，正已(以）海納百川的胸襟，吸引著全國各地的能工巧匠，他們用智慧和勤勞的雙手，創造出一個又一個前所未有的獨特技藝，創造出精美的琉璃瑰寶和豐厚的琉璃文化，造就了陶琉之鄉燦爛的歷史。
Moving craftsmen make moving products. Boshan, the cradle of colored glaze making in China with a long history, is becoming more broad-minded to attract craftsmen from all parts of the country to create richer culture and more colorful future of colored glaze with their hands.
今天的博山，不斷創新的意識讓這座古老而具有無限魅力的城市充滿活力。今天的人立，已形成以陶琉文化為主體、旅游和電商為兩翼副業的快速發展格局，正以立愛于人、立信于企、立業于世的情懷，誠邀各路人才，搭建更好的平臺與世界琉璃產業對話。
Today, the continuous innovation and efforts are getting ancient Boshan more charming and vigorous. Meanwhile, Renli is forming its rapidly developing pattern with ceramic and colored glaze culture as its main industry and tourism and e-commerce as its subsidiary businesses. Renli is thriving with love, faith and responsibility to set up a better platform for the communication with the world colored glaze industry.
也正是執著于文化內涵的提升和自主創新，公司投資建設了國家AAA級旅游風景區——博山陶瓷琉璃藝術中心。藝術中心內設人立琉璃藝術館、博山藝術展覽館、博山陶瓷博物館、人立陶瓷琉璃體驗館、人立琉璃展銷廳、陶瓷大師名人堂和大師工作室。四館、一廳、一堂、一室，交相輝映，即有博山源遠流長的陶瓷琉璃發展史，又有現代藝術大師的精品展示，有著濃郁的歷史文化氣息和深厚的人文積淀。中心自2013年9月投入使用以來，成功策劃了中國第二屆、第三屆琉璃文化藝術節，舉辦了近40個藝術展覽等陶琉文化推廣活動。
In addition, the company has invested in Boshan Arts Center of Ceramic and Colored Glaze,an AAA tourism scenic area, which is composed of Renli Art Gallery, Boshan Art Salon, Boshan Ceramic Museum, Renli Ceramic and Colored Glaze Experience Pavilion, Renli Exhibition and Sales Hall of Colored Glaze,Hall of Fame and Studio for Artists. These have both rich cultural history and profound deposits.
2015年即將投入使用的博山文化地標——人立大廈，將和博山陶瓷琉璃藝術中心、人立陶瓷琉璃體驗館“三足鼎立”，不久的將來，這里將匯集淄博最具活力的文化娛樂元素，形成琉璃創意產業企業服務體系以及文化產品創意、制作、營銷的產業體系，成為山東時尚文化的新地標。
Renli mansion, the new Boshan landmark which is to be put into use in 2015, will form a tripartite frame together with Boshan Arts Center of Ceramic and Colored Glaze and Renli Ceramic and Colored Glaze Experience Pavilion. In the days to come, the mansion will gather the most energetic cultural elements of Zibo city and form the service system of colored glaze making as well as the industrial system of making and marketing of cultural products, leading the fashion in Shandong.
淄博人立文化創意股份有限公司的奇跡創造，在未來也將延續：
Zibo Renli Cultural Company Limited is working miracle now and will continue to work miracle in the future.
（字幕：公司大事記）
Events:
1994年 ? ? ? ? ? 公司成立
In 1994, company was founded.
2003年 ? ? ? ? ? 獲得外貿自營出口權
In 2003, export entitlement was obtained.
2009年 ? ? ? ? ? 人立琉璃北京百榮店成立
In 2009, Beijing Renli Bairong branch was established.
2011年 ? ? ? ? ? 引入咨詢公司，確定公司發展戰略
In 2011, development strategies were set by introducing a consulting company.
2012年 ? ? ? ? ? 人立琉璃深圳藝術館成立
In 2012, Renli Shenzhen branch was set up.
2012年10月 ? ? ?確定人立的三立文化
In ?October of 2012, Renli “Sanli” enterprise culture is established.
2012-2013年度 ? ?獲得山東省重點文化產品和服務出口企業
From 2012 to 2013, it was awarded Shandong key cultural products and service export enterprise.
2013年 ? ? ? ? ? 人立與淄博市博山區委政府合作項目
In 2013, Renli was in collaboration with Boshan government.
2013年 ? ? ? ? ? 博山陶琉文化創意中心——最具消費者喜愛文化品牌
In 2013, Boshan Ceramic and Colored Glaze Creativity Center was chosen as the consumers’ favorite.
2013-2014年度 ? ?獲得國家文化出口重點企業榮譽稱號
From 2013 to 2014, it was awarded the honorable title of “State’s Key Culture Export Enterprise”
2015年2月 ? ? ? 人立琉璃藝術館——最具增長潛力品牌
In February of 2015, Renli Colored Glaze Arts Gallery became a brand of the most potential.
2015年 ? ? ? ? ? 博山陶瓷琉璃藝術中心——國家AAA級風景區
In 2015, Boshan Arts Center of Ceramic and Colored Glaze,an AAA tourism scenic area, opened.
2015年 ? ? ? ? ? 人立墨彩——山東省工藝美術精品獎金獎
In 2015, Renli grisaille painting was awarded the gold prize of Shandong industrial fine arts
2015年 人立水墨——山東省工藝美術設計創新獎金獎
In 2015, Renli grisaille painting was awarded the gold prize of Shandong designed art innovation.
2016年 淄博人立文化創意股份有限公司在全國中小企業股份轉讓系統正式掛牌
In 2016, Zibo Renli Cultural Company Limited was listed officially in the transfer system of national middle and small-sized enterprises.
