W6L3

1.你認為微笑曲線還有現實意義嗎？為什么？互聯網環境下會產生哪些改變？

微笑曲線沒有現實意義。微笑曲線誤導中國制造業，在這一思想指導下，中國制造業轉型升級的方向必須向所謂的價值鏈高端延伸，特別是走品牌化的道路。而面向零售市場和品牌之路是“敗九成一”的策略，風險極大，并非適用所有制造業企業。

制造業在互聯網環境下進行互聯網轉型。實現自動生產和補貨系統，實現縱向一體化。

2.閱讀一篇以上Industrial Chain相關英文文章，要求用英文摘錄文章主旨，并列出關鍵單詞等，還須附上文章鏈接

鏈接：http://xueshu.baidu.com/s?wd=paperuri:(96afbbf957b956c5da5ed57b6fb15364)&filter=sc_long_sign&sc_ks_para=q%3DAn+analysis+on+industrial+chain+and+value+chain+of+China%27s+dairy+industry.&tn=SE_baiduxueshu_c1gjeupa&ie=utf-8&sc_us=16498914467138177126

In order to do an indepth study,this paper adopts the methods of industrial chain firstly to decompose China's dairy industry into 5 links including raw milk supply,producing and processing,which shows that China’s dairy industry faces some worries,such as a serious shortage of raw milk supply,low integration of industry,nonstandardized management of milk station and poor international competitiveness.Then the paper uses the value chain approach to make a comparative study on the value allocation between China’s and other countries’ dairy value chain,which shows that there exists unfair allocation mechanism,ignoring and damaging the interests of dairy farmers in China’s dairy industry.Based on the analysis of industrial chain and value chain,this paper argues that strengthening the integration of industrial chain,intensifying the supervision of milk station,paying more attention to the interests of dairy farmers are the main measures to promote the healthy development of China’s dairy industry in the long term.

關鍵單詞 industrial chain 產業鏈條

W6L4

1.廠家直銷或減少中間商的做法在互聯網上非常流行，與此同時，你認為會帶來哪些新問題？該如何解決。

新問題：不利于中間商的經營，減少了中間商的利潤。

解決：中間商改變銷售方式，利用互聯網促進營銷。

2.通過網上資料介紹紅領集團或必要商城在供應鏈管理上的創新有哪些？

山東青島的紅領集團用十多年的時間探索出以3D打印模式產業鏈為代表的“互聯網工業”的新模式，為中國傳統制造業轉型升級提供一種新的思路和路徑。

3.閱讀一篇以上supply chain 相關英文文章，要求用英文摘錄文章主旨，并列出關鍵單詞，附上文章鏈接。

鏈接：https://www.zybang.com/question/86d996d9df5891fb183965452f06812a.html

Integrated Supply Chain Management

When organizations tried to reduce their Logistics costs,their initial studies looked at the separate function--location of facilities,procurement,inventory control,warehousing and transport.But it soon became clear that the best approach was through integration--not looking at these functions sepa-rately,but considering the supply chain as a whole.This recognition has led to a continuing trend,as organizations stopped looking at transport and moved on study broader physical distribution,then Logis-tics and finally supply chain management.At each stage there has been more integration,with an in-creasing range of activities recognized as being part of the supply chain.

In practice,the terms"logistics"and"supply chain management"are now used interchangeably,so the Institule of Logistics can give the following definitions:

Logistics is the time related positioning of resources,or the strategic management of the total sup-ply chain.

The supply chain is a sequence of events intended to satisfy a customer.It can include procure-ment,manufacture,distribution and waste disposal,together with associated transport,storage and in-formation technology.

With this broad definition,logistics is inherently linked to other operations and can include--or at least affect - almost every function within an organization.This approach is consistent with the process focus adopted by many organizations,which no longer see themselves as supplying products,but as us-ing a process to satisfy customer demand.Logistics is a key part of this integrated process.

關鍵單詞supply chain供應鏈