作業1：你認為微笑曲線還有現實意義嗎？為什么？互聯網環境下會產生哪些改變？
有。微笑曲線的基本構成，從橫軸來看，由左向右分別是產業的上中下游，也就是零組件生產、產品組裝與分銷；縱軸則代表附加價值的高低。以市場競爭形態來說，曲線左側是全球性競爭，勝敗關鍵決定于技術、制造與規模；右側是地區性競爭，勝敗關鍵則是品牌、營銷渠道與運籌能力。
因為每一個產業都有一條附加價值線，隨著附加價值高低分布的不同而產生不同的形狀。而決定附加價值高低的主要因素，是進入障礙與能力累積效果。也就是說，進入障礙越大，累積效果越大，附加價值也越高。以電腦業為例，生產微處理器或是建立自有品牌，都是進入障礙較大，必須經過多年實力的累積才能做到，而電腦組裝卻是容易的，所以電子商場里到處充斥著組裝雜牌電腦的店家。
互聯網環境下會產生的改變：增加企業的營銷渠道。
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Industrial Chain
We specialized in providing spare parts for industrial plants. One of our competitive products is chain. We provide wide range of chains for conveyor and all other industrial equipment which are widely used in cement industry, iron & steel, smelting industry, generator, asphalt plant, chemical industry, etc
Besides,?we?are?authorized?agent?for?KettenWulf.?We?can?provide?standard?chains?made?by?OEM?of?KettenWulf?and?special?chains?for?equipment?like?Aumund?and?Beumer?etc.
The?following?are?our?products?list?for?chains:
Conveyor?chains?-?Partners?of?the?industry:
Chain?for?the?cement?industry
Conveyor?chain?for?paint?shop?in?automotive?production
Galle?chain?for?dams?and?locks
Double-strand?chain?for?paper?roll?transport
Conveyor?chain?for?the?final?assembly?in?the?automotive?industry
Steel?mill?chain?for?coil?transport
Drive?chains:
Roller?chain
Bs-hp?hollow-pin?chain
X-ring?roller?chain
Roller?chain?with?straight?link?plates
Polymer?block?chain
Roller?chain?for?sensitive?product?handling
文章來源鏈接：www.linkedin.com/pulse/industrial-chain-wenbin-xie
作業2：廠家直銷或減少中間商的做法在互聯網上非常流行，與此同時，你認為會帶來哪些新問題？該如何解決。
產家直銷和減少中間商會使營運成本還比其他私營的中間商更大。所以廠家應該加強與中間商的合作，才能更好地解決成本增加的問題。并且，中間商的存在還可以降低社會總體交易成本。
作業3：通過網上資料介紹紅領集團或必要商城在供應鏈管理上的創新有哪些？
紅領集團：三十余個大小部門被解散，每個員工都變成生產流程上的一個節點，不同的節點連成一條流水線，不同的流水線匯成一張生產網絡，生產節點之間不再相互孤立，整個生產網絡實現了信息的高效流通和充分共享。
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ?Supply chain management
Incommerce,supply chain management(SCM), the management of the flow ofgoodsand services,involves the movement and storage ofraw materials, of work-in-processinventory, and of finished goods from point of origin to point of consumption. Interconnected or interlinked networks, channels and nodebusinessescombine in the provision ofproductsandservicesrequired by end customers in asupply chain.Supply-chain management has been definedas the "design, planning, execution, control, and monitoring of supply chain activities with the objective of creating net value, building a competitive infrastructure, leveraging worldwide logistics, synchronizing supply with demand and measuring performance globally."SCM practice draws heavily from the areas ofindustrial engineering,systems engineering,operations management,logistics,procurement,information technology, and marketingand strives for an integrated approach.[citation needed]Marketing channels play an important role in supply chain management.Current research in supply chain management is concerned with topics related tosustainabilityandrisk management, among others, whereas the “people dimension” of SCM, ethical issues, internal integration, transparency/visibility, and human capital/talent management are topics that have, so far, been underrepresented on the research agenda.
